Shuanghui Rebrand Tlaquentiloni Chichiquilnacatl ītēchcopa Tiger Pan

Tlanāhuatīlli Shuanghui Rebrand Tlaquentiloni Chichiquilnacatl ītēchcopa Tiger Pan cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2022

Shuanghui Rebrand Tlaquentiloni Chichiquilnacatl

īpal Tiger Pan

Tlanāhuatīlli: Shuanghui Group

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

16,948

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #130897

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Shuanghui Rebrand Tlaquentiloni Chichiquilnacatl

Shuanghui Yancuicantlaliztli se tlaquentiloni tlanechicoliztli ipal se chichiquilnacatl tlen monamaca Chinatlan. In yancuic tlanechicoliztli quipia in achtopa tenehualiztli tlen tlanechicoltiliztli uan quipatla in ixtlapaltin neztli ika tlamachiotl neztli, ica in tlaquentiloni uelis machoz uehca. In tlachializtli ipal in tlanamaconi ika mochi ixtlapal uan ika sehsequi nechicoliztli, ononcuepaz tlayecoltiliztli tepiton uan yolik. Yeyi nechicoliztli ika chichiltic tlapaltin quixeloa in sehsequi ahuiacayotl. Se chipahuac tlahtolnechicoliztli uan se sentetl tlanechicoliztli tlapaleuiah in tlacohuanih ika ma quimatican in tlen quinequih zan iciuhca. In yancuic tocaitl tlahcuiloliztli quinotza se yolik iyahualiuhcayotl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Shuanghui Rebrand Tlaquentiloni Chichiquilnacatl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Shuanghui Rebrand Tlaquentiloni Chichiquilnacatl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Shuanghui Rebrand Tlaquentiloni Chichiquilnacatl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Huēyiliztli īhuān Tlacualtepēhualli: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Tōcāitl: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Tlachīhualiztli Māchiyōtl: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Tlanāhuatīlli Nētēcahuilīztli: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Tlatēmōliztli: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Tēyōllālīliztli: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Tēquitl Cāhuitl: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Tēquitl Ōhuitl: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Calpolli Tlācah: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Īxiptla Tlanēxtīlli: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu