The Taste of Heritage Cahuatl Nēmān ītēchcopa Shawn Goh Chin Siang

Tlanāhuatīlli The Taste of Heritage Cahuatl Nēmān ītēchcopa Shawn Goh Chin Siang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlaquimilolli· 2021

The Taste of Heritage Cahuatl Nēmān

īpal Shawn Goh Chin Siang

Tlanāhuatīlli: Hai Soon Leong Sdn. Bhd

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

30,186

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #123769

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa The Taste of Heritage Cahuatl Nēmān

In tlachīhualli ōmoihīyōcox īca in tlamanāmacāni īnemiliz – cē chānēhuah tlamanāmacōni, tlācamecayōtl īca tlācamecayōtl. Īpampa mopīāz īhuān motlāncuīlōz in ahhuiac, ōmochiuh in tlamanqui 'In Ahhuiacayōtl Huehuetoltecayōtl'. Nō mācēhuallō cē machiyōtl Malasia nenēmiliztli, īca in tlachīhuāni ōquichiuh in tlahtōlli toltecayōtl piyaliztli, ōquicentlālih in tlamanāmacāni īnelhuayōuh, ōmocentēquilihqueh in huehueh toltecayōmeh mīacnepantlah tlācah īpan in tlachīhualli īpampa miyāc tlācah quimachtīzqueh Malasia ītoltecayō īhuān yōlīzqueh īca Malasia Toltecayōtl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

The Taste of Heritage Cahuatl Nēmān ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in The Taste of Heritage Cahuatl Nēmān ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. The Taste of Heritage Cahuatl Nēmān quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Huēyiliztli īhuān Tlacualtepēhualli: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Tōcāitl: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Tlachīhualiztli Māchiyōtl: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Tlanāhuatīlli Nētēcahuilīztli: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Tlatēmōliztli: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Tēyōllālīliztli: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Tēquitl Cāhuitl: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Tēquitl Ōhuitl: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patentēmeh: -
Calpolli Tlācah: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Īxiptla Tlanēxtīlli: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.