Xicpanahuī campa tlahtōlli
Bel Gusto Primary Function: Iquimiliuhca in pasta ītēchcopa Olga Takhtarova

Tlanāhuatīlli Bel Gusto Primary Function: Iquimiliuhca in pasta ītēchcopa Olga Takhtarova cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


IztacteocuitlatlTlaquimilolli· 2021

Bel Gusto Primary Function: Iquimiliuhca in pasta

īpal Olga Takhtarova

Tlanāhuatīlli: Sot F&d

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

30,383

Tlapalli

Tlanēxtilistli

Ītechcopa Bel Gusto Primary Function: Iquimiliuhca in pasta

Bel Gusto ca ce quimiliuhcayotl tlachihualli inic ce tlamantli pasta celic tlachihualli ica durum tlaolli. In quimiliuhcayotl mochichihua quen ce amatlacuilolli tlanahuatilli tlatitlanilli itech Italia. Motequitiltia sellos correo, sellos tlatitlaniliztli, tlahcuilolli maitica tlachihualli in Italia tlahtocayohuan huehueh, ihuan ce tlaixiptlayotl kraft amatl. Ce tlachialoyan quicahua in tlacohuani ma quitta in pasta itec caxitl achto quicohua. Cuecuetlaxxochitl ica ye no ihqui saturación ihuan tlanextli quixexeloa in oc cequi pasta tlachihualtin ompa in tlamantli. In quimiliuhcayotl motlahcuiloa ipan PET film ica selectivo varniz.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Bel Gusto Primary Function: Iquimiliuhca in pasta ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Bel Gusto Primary Function: Iquimiliuhca in pasta ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Bel Gusto Primary Function: Iquimiliuhca in pasta quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Huēyiliztli īhuān Tlacualtepēhualli
Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tōcāitl
packaging, pasta, Italy, food
Tlachīhualiztli Māchiyōtl
PET film. Сolor CMYK, PANTONE. Selective varnish
Tlanāhuatīlli Nētēcahuilīztli
Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Tlatēmōliztli
The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Tēyōllālīliztli
The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Tēquitl Cāhuitl
Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Tēquitl Ōhuitl
To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.

Tlacōhualli

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