Tlanāhuatīlli Pepsi Culture Tlatlanextilli Tepozcomitl Tlaneuhtli ipan Zan Tlapohualli Tlachihualiztli ītēchcopa Dennis Furniss cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.
CozticteocuitlatlTlaquimilolli· 2021
Pepsi Culture Tlatlanextilli Tepozcomitl Tlaneuhtli ipan Zan Tlapohualli Tlachihualiztli
īpal Dennis Furniss
Tlanāhuatīlli: Pepsi
Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #123071Tlanēxtilistli
Ītechcopa Pepsi Culture Tlatlanextilli Tepozcomitl Tlaneuhtli ipan Zan Tlapohualli Tlachihualiztli
Pepsi Culture ce tlachihualiztli tepozcomitl zan tlapohualli in omochiuh ipampa ce necuatl tlanamacaliztli itech Mexihco. Inin tlachihualiztli quipia chicuace tepozcomitl in huel monechicoa, ihuan cecen tepozcomitl quixnezcayotia ce altepetl mexihcatl. In altepetlahtolli, in huehuetlamanitiliztli ihuan in toltecayotl tlanezcayotilli mocuepa tlahcuilolli machiyotl in quicentlalia huehcauh cultura machiyomeh ica ce yancuic tlachihualiztli ixtlamatiliztli. Cecen tepozcomitl mochihua ica aluminio, quipia 12 onzas ihuan motlamia ica offset tlahcuiloliztli in cenca cualli neci. In tepozcomitl monamaca cecenme ihuan mochintin quichihua ce tlachihualiztli in quixnextia in nepapan tlamanitiliztli ipan cecen tlalpan.
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl
Pepsi Culture Tlatlanextilli Tepozcomitl Tlaneuhtli ipan Zan Tlapohualli Tlachihualiztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Pepsi Culture Tlatlanextilli Tepozcomitl Tlaneuhtli ipan Zan Tlapohualli Tlachihualiztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Pepsi Culture Tlatlanextilli Tepozcomitl Tlaneuhtli ipan Zan Tlapohualli Tlachihualiztli quiyolchicahua ihuan quipaquiltia in tlacah.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
- Huēyiliztli īhuān Tlacualtepēhualli
- 12 Oz Cans, sold individually as a series.
- Tōcāitl
- Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
- Tlachīhualiztli Māchiyōtl
- High definition offset printing on alluminum
- Tlanāhuatīlli Nētēcahuilīztli
- This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
- Tlatēmōliztli
- This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
- Tēyōllālīliztli
- These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
- Tēquitl Cāhuitl
- The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
- Tēquitl Ōhuitl
- Not applicable
- Patentēmeh
- Not applicable
- Calpolli Tlācah
- PepsiCo Design Latin America
- Īxiptla Tlanēxtīlli
- All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.
Tlacōhualli
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Tlanēxtīliztli Tlanāhuatīlli
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