Full Moon Tequitl Achto: Tlanahuatilli ipan Tlapohualiztli Sasanilli ītēchcopa Fabiano Dalmacio

Tlanāhuatīlli Full Moon Tequitl Achto: Tlanahuatilli ipan Tlapohualiztli Sasanilli ītēchcopa Fabiano Dalmacio cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlanextiliztenoyotl· 2021

Full Moon Tequitl Achto: Tlanahuatilli ipan Tlapohualiztli Sasanilli

īpal Fabiano Dalmacio

Tlanāhuatīlli: Rothco, part of Accenture Interactive

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlanextiliztenoyotl Tlamantli

34,688

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #122999

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Full Moon Tequitl Achto: Tlanahuatilli ipan Tlapohualiztli Sasanilli

Metztli Tenqui ce tlanahuatilli ipan tlapohualiztli sasanilli tlein omochiuh ipampa Guinness. In ixtli omopantlaz ipan Facebook ihuan Instagram ipan Halloween yohual ipan xihuitl 2020, ihcuac ce metztli xoxoctic tlein amo miyecpa nesi omottac nohuiyan ipan cemanahuac. In ixtli omochiuh ica tlachipahualiztli ihuan ixtli tlacuecuepaliztli ica Adobe Photoshop. Metztli tlaneixcuitilli ica cualli tlachializtli, brand ixtin ihuan cerveza tlanextilli omonelohqueh ipan tlaixtin inic omochiuh ce ixtli. In tlanequiliztli catca inic monamiquiz ce cemanahuac tlahtoliztli ica ce yolic tlanepanoliztli itzalan in metztli ihuan ce tehuilotl cerveza.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Full Moon Tequitl Achto: Tlanahuatilli ipan Tlapohualiztli Sasanilli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Full Moon Tequitl Achto: Tlanahuatilli ipan Tlapohualiztli Sasanilli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Full Moon Tequitl Achto: Tlanahuatilli ipan Tlapohualiztli Sasanilli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Huēyiliztli īhuān Tlacualtepēhualli: Facebook & Instagram feed/stories.
Tōcāitl: beer, Guinness, halloween, moon, Ireland
Tlachīhualiztli Māchiyōtl: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Tlanāhuatīlli Nētēcahuilīztli: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Tlatēmōliztli: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Tēyōllālīliztli: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Tēquitl Cāhuitl: The project was developed in October 2020 in Dublin, Ireland.
Tēquitl Ōhuitl: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Calpolli Tlācah: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire