Cheetos Redesign Primary Function: Iyahualiuhca in Tlacualtzintli ītēchcopa Dennis Furniss

Tlanāhuatīlli Cheetos Redesign Primary Function: Iyahualiuhca in Tlacualtzintli ītēchcopa Dennis Furniss cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlaquimilolli· 2021

Cheetos Redesign Primary Function: Iyahualiuhca in Tlacualtzintli

īpal Dennis Furniss

Tlanāhuatīlli: PepsiCo International Mexico

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #122989

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Cheetos Redesign Primary Function: Iyahualiuhca in Tlacualtzintli

Cheetos Redesign ce iyahualiuhca in tlacualtzintli tlachihualli inic ce tlanamacaquetl in centli tlacualtzintli ompa Mexico. Yancuic tlanahuatiltin in altepetl oquincualcauhque in tlahtolli in itech in yahualiuhcayotl, ic in huehcauhcayotl mascot oquiquixtique. Ce hueyi letra C omochiuh inic in tlayacatiliztli tlacuiloliztli. In letra typographic, ahuiyani ihuan neneuhqui, ihuan tequiti ipan mochi in tlahuelilocayotl. In tlachihualiztli no huel mocuepaz inic in altepeme. Cececni pack quipia 132.5 mm inic patlahuac ihuan 250 mm inic tlacpac. In tlachihualiztli quitequihuia flexographic tlacuiloliztli ipan ce foil tlanelhuayotl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Cheetos Redesign Primary Function: Iyahualiuhca in Tlacualtzintli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Cheetos Redesign Primary Function: Iyahualiuhca in Tlacualtzintli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Cheetos Redesign Primary Function: Iyahualiuhca in Tlacualtzintli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: In 2020, new regulations were put in place by the Mexican government which meant PepsiCo had to walk away from its most recognizable brand asset. Chester. So, they thanked him for all the hard work and got to work themselves redesigning the brand from the ground up. By far their biggest challenge was that Chester is literally baked into the DNA of the brand. PepsiCo faced some tough questions. Like, how do you keep the voice of the brand alive without its spokesperson?
Huēyiliztli īhuān Tlacualtepēhualli: width 132.5 mm x height 250 mm
Tōcāitl: Chester, Cheetos, brand, creative, Chips, PepsiCo, Branding, Packaging
Tlachīhualiztli Māchiyōtl: Flexo printing over foil substrate.
Tlanāhuatīlli Nētēcahuilīztli: By far their biggest challenge was that Chester is literally baked into the DNA of the brand. PepsiCo faced some tough questions. Like, how do you keep the voice of the brand alive without its spokesperson? How do you distinguish each flavor with their personality nuances without an actual personality? How do you keep the mischievous fun positioning of brand alive without the mischievous and fun Chester?
Tlatēmōliztli: Cheetos has a 40 year history in Mexico. 30 of those years Chester was Cheetos mascot. He has been one of the most loved and well known characters in all of Mexican culture. Mischievous. Fun. Undoubtedly, Chester was the most iconic asset for the Cheetos brand. But the new regulations ban characters from packaging and marketing.
To test and learn about the designs potential the PepsiCo research team evaluated the design through extensive accelerated Quantitative and Qualitative consumer studies, before they finally arrived at the amazing Pack Design that went to market.
Tēyōllālīliztli: With a heavy heart PepsiCo gave Chester a retirement party. And then got to work on The Big Letter C. A new graphic asset, THE BIG Letter C, is an uplifting symbol that represents the essence of the brand. This C is a typographic element that is designed to be authentic and unique. It is mischievous. It is fun. It works across the flavor portfolio. And it can be localized. Additionally, for consumers, this design had outstanding results.
Tēquitl Cāhuitl: Mexico, initiated, completed, and launched in 2020
Tēquitl Ōhuitl: From a marketing perspective, PepsiCo's brief was to revolutionize the Cheetos equity and packaging while maintaining the brand essence that they have nurtured over more than a decade. Basically, they had to replace something everyone has known and loved for the last 30 years with something new that they will love just as much.
Calpolli Tlācah: PepsiCo Global Design Team
PepsiCo Marketing (Mexico)
Īxiptla Tlanēxtīlli: All images are property of PepsiCo International