Xicpanahuī campa tlahtōlli
Gogoon Tlapacholiztli ica Tlaōlli Tlahtlahuanaliztli ītēchcopa Wen Liu, Bo Zheng and Weijie Kang

Tlanāhuatīlli Gogoon Tlapacholiztli ica Tlaōlli Tlahtlahuanaliztli ītēchcopa Wen Liu, Bo Zheng and Weijie Kang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


CozticteocuitlatlTlaquimilolli· 2021

Gogoon Tlapacholiztli ica Tlaōlli Tlahtlahuanaliztli

īpal Wen Liu, Bo Zheng and Weijie Kang

Tlanāhuatīlli: Luzhou Laojiao Co., Ltd.china

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

41,515

Tlapalli

Tlanēxtilistli

Ītechcopa Gogoon Tlapacholiztli ica Tlaōlli Tlahtlahuanaliztli

Gogoon ce tlachihualiztli ica tehuilotl ihuan tlapacholiztli ipampa baijiu, ce tlahtlahuanaliztli tlein mochihua ipan China. In tehuilotl quipia ce yolcuecuepca tlachihualiztli tlein quinextia chipahualiztli. Ipan iahcol quipia ce tlatzotzonaliztli tlamachiotl tlein quinextia in cualli tequitl ica imma tlacah. In itlac quipia ce tzopelic tonalmeyotl tlaixnextiliztli tlein quicuepa tlanextli ipan nochi ixco. In itzontecon quicentlalia tepoztli, cuetlaxtli tlaixnextiliztli ihuan cuahuitl, ihuan ijquin ce yolcuecuepca tlachihualiztli quipia miec cualli tlaixnextiliztli. In tehuilotl quipia 75 mm ipan ipatlahuac, 75 mm ipan ihueyaca ihuan 260 mm ipan iahcocholiztli. In tlachihualiztli quinextia baijiu ica ce tzopelic huei chaneque tlachihualiztli ipampa yancuic tlacah tlein quicohuah.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Gogoon Tlapacholiztli ica Tlaōlli Tlahtlahuanaliztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Gogoon Tlapacholiztli ica Tlaōlli Tlahtlahuanaliztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Gogoon Tlapacholiztli ica Tlaōlli Tlahtlahuanaliztli quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Huēyiliztli īhuān Tlacualtepēhualli
Width 75mm* Depth 75mm* Height 260mm
Tōcāitl
LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Tlachīhualiztli Māchiyōtl
The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Tlanāhuatīlli Nētēcahuilīztli
Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Tlatēmōliztli
The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Tēyōllālīliztli
Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore, the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Tēquitl Cāhuitl
2020.01~2020.03 Shenzhen, China
Tēquitl Ōhuitl
"Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Calpolli Tlācah
Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang

Tlacōhualli

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Cualli Tlanāhuatīlli Monequi Huēyi Tēixpantīliztli

A' Design Award cē cemānāhuac tēmacēhualli ītēchcopa cualli tlanāhuatīlli. Xicnēmili īpan A' Design Award ic ticpīāz tlanāhuatīlli tēixpantīliztli, mahuizzōtl, cuallōtl īhuān tēixpantīliztli ītēchcopa motēquitl. Xictlāli motēquitl ītēchcopa A' Design Award īhuān xicnēhuili ītēchcopa huēyi A' Design Prize.

Xictlāli