Xicpanahuī campa tlahtōlli
Yamamotoyama Yancuīc Machiyōchihualli Te Tzacualōni ītēchcopa Eisuke Tachikawa

Tlanāhuatīlli Yamamotoyama Yancuīc Machiyōchihualli Te Tzacualōni ītēchcopa Eisuke Tachikawa cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Platino īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


PlatinoTlaquimilolli· 2021

Yamamotoyama Yancuīc Machiyōchihualli Te Tzacualōni

īpal Eisuke Tachikawa

Tlanāhuatīlli: Nosigner

Mahuizolli A' Design Award Platino Tēmacēhualōni īpan Tlaquimilolli Tlamantli

215,367

Tlapalli

Tlanēxtilistli

Ītechcopa Yamamotoyama Yancuīc Machiyōchihualli Te Tzacualōni

Yamamotoyama cē in zan huehhuēyi auh huehcauh te tlanamacani īpan Xapōn. Yēhhuātl in achtōpa ōtlanamacac xoxōctic te in axcān. Īca in tlanemiliztli Icuepaliztli Īhuīc Peuhcāyōtl Edo, NOSIGNER oquinchihchihuāltic in tzacualōnimeh ic quipiāzqueh yōltic in huehcauh te nemiliztli auh quinmācāzqueh in moztlayōtl. Ic quichihuāzqueh yancuīc auh zan quipiāzqueh in mahuiztic in huehcauh tōcāmachiyōtl, NOSIGNER oquittac in huehcauh tlapāltin auh in āmatl necequiliztli īca Yamamotoyama īmāchiyōtzin tepitzītzintin auh in tlahcuilōlnemiliztli Edo.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Platino

Yamamotoyama Yancuīc Machiyōchihualli Te Tzacualōni ca in quicuic in Mahuizolli A' Design Award Platino, huel mahuiztic tlamahuizoliztli tlen momaca in tlachihualli in huel yectli ihuan huel hueyi. In quicuicah Platino quinextia hueyi tlamatiliztli ihuan toltecayotl intech tlachihuanime. Ca quinequi in ni tlachihualli quitlalizque in cualli ipan huehcauh tonalli, quimacazque cualli in altepetl ihuan quihuelitizque in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Yamamotoyama Yancuīc Machiyōchihualli Te Tzacualōni quinextia in huel hueyi cualli ihuan quicualtia in cemanahuac ica in tlen cualli. Yamamotoyama Yancuīc Machiyōchihualli Te Tzacualōni ca tlachihualli in quicuic in Mahuizolli A' Design Award Platino ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
"YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Tēyōllālīliztli
To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Calpolli Tlācah
Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Īxiptla Tlanēxtīlli
Photography: Sato Kunihiko

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