Xicpanahuī campa tlahtōlli
Lays Heartwork Primary Function: Tlanahuatiliztli Tenextiliztli ītēchcopa PepsiCo Design and Innovation

Tlanāhuatīlli Lays Heartwork Primary Function: Tlanahuatiliztli Tenextiliztli ītēchcopa PepsiCo Design and Innovation cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.


IztacteocuitlatlTlanextiliztenoyotl· 2021

Lays Heartwork Primary Function: Tlanahuatiliztli Tenextiliztli

īpal PepsiCo Design and Innovation

Tlanāhuatīlli: PepsiCo Design & Innovation

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlanextiliztenoyotl Tlamantli

46,080

Tlapalli

Tlanēxtilistli

Ītechcopa Lays Heartwork Primary Function: Tlanahuatiliztli Tenextiliztli

Book Text: Lays Heartwork se tenextiliztli tlanahuatilli tlen omochichih inic Lays tocaitl ipan Covid-19 cocoliztli. Inin tlanahuatiliztli quintlazohcamati in tlacah tlen tequitih tlatzintlan ipan Lays ohtli, campa moaxcatia in millacah, in tequitinih ipan tepozcalli, in temamah ipan tepoztli, in tlanamacanih ihuan in tlahuicanih. In pepetlacah ihuan cualli tlapaltin monelohuah ica melahuac tlahtolli tlazohcamatiliztli ipan pahtli tlaquimiloliztli. Cecen tlaquimiloli mochihua se tlazohcamatiliztli inic altepetl tequitinih tlen ahmo mochipa quintlazohcamatih ixnamiquiliztica. In tlanequiliztli ca quiteittitia ca inin momoztlae tequitl ahmo zan tequitl chicahuac, ca yollotequitl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Lays Heartwork Primary Function: Tlanahuatiliztli Tenextiliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Lays Heartwork Primary Function: Tlanahuatiliztli Tenextiliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Lays Heartwork Primary Function: Tlanahuatiliztli Tenextiliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Tēyōllālīliztli
To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Calpolli Tlācah
PepsiCo Design & Innovation

Tlacōhualli

Xictlahtlachia Achi Huēca Designers.org

Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.

Cualli Tlanāhuatīlli Monequi Huēyi Tēixpantīliztli

A' Design Award cē cemānāhuac tēmacēhualli ītēchcopa cualli tlanāhuatīlli. Xicnēmili īpan A' Design Award ic ticpīāz tlanāhuatīlli tēixpantīliztli, mahuizzōtl, cuallōtl īhuān tēixpantīliztli ītēchcopa motēquitl. Xictlāli motēquitl ītēchcopa A' Design Award īhuān xicnēhuili ītēchcopa huēyi A' Design Prize.

Xictlāli