Xicpanahuī campa tlahtōlli
Nostalgia Ahuiyacāyōtl Tlanamacayan ītēchcopa Dmitry Pozarenko

Tlanāhuatīlli Nostalgia Ahuiyacāyōtl Tlanamacayan ītēchcopa Dmitry Pozarenko cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Iztacteocuitlatl īpan Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Nēhuilīztli Tlamantli.


IztacteocuitlatlCallitic· 2020

Nostalgia Ahuiyacāyōtl Tlanamacayan

īpal Dmitry Pozarenko

Tlanāhuatīlli: Gold Apple

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Callitic Tlamantli

36,544

Tlapalli

Tlanēxtilistli

Ītechcopa Nostalgia Ahuiyacāyōtl Tlanamacayan

In chicuacēmpōhualli oncē īhuān chicōmpōhualli xihuitl (1960-1970) ītequitlālpan quineltocatih inīn tlamantli. Tepozquetzcālli īca tlecuezalli tepoztli quipieh neltiliztli amo cualli nemiliztli. Tomactic tepozehuatl ītech huehueh tēpantli quichihua nochipa netlachīhualiztli. Nepantlah tequitl tlahtōlcaquiliztli, polihqui tenextetl īhuān tetl tlachīuhcāyōtl quitlāliah caltepitōn tequitlālli chicuacēmpōhualli xihuitl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Nostalgia Ahuiyacāyōtl Tlanamacayan ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Nostalgia Ahuiyacāyōtl Tlanamacayan ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Nostalgia Ahuiyacāyōtl Tlanamacayan quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Huēyiliztli īhuān Tlacualtepēhualli
The total area is 1630 sq.m.
Tōcāitl
interior design, retail space, metal, stone, industrial, sixties
Tlachīhualiztli Māchiyōtl
Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Tlanāhuatīlli Nētēcahuilīztli
The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Tlatēmōliztli
Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Tēyōllālīliztli
Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Tēquitl Cāhuitl
The store is located in the center of Moscow. The project was completed in 2018.
Tēquitl Ōhuitl
The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Calpolli Tlācah
Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Īxiptla Tlanēxtīlli
All images: photographer Mick Pomortsev, 2019.

Tlacōhualli

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