Winter Navel Naranja Itlatzacuil ītēchcopa Chao Xu

Tlanāhuatīlli Winter Navel Naranja Itlatzacuil ītēchcopa Chao Xu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2020

Winter Navel Naranja Itlatzacuil

īpal Chao Xu

Tlanāhuatīlli: Caixiao Tian agricultural development pty ltd

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

13,198

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #101508

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Winter Navel Naranja Itlatzacuil

Inin tlacuiloli quitemohua ce naranja, itoca xoxouhca naval, mochiuhtica ce yectlali milpan. In tlatzacuili quipia ome tontin amatl tlatzacuili, tlahtolomamatl, ihuan amaixiptlayotl ipan naranja cuetlaxcoloni. In xoxouhca naval zan huel moxima quemmeh omopaquilti ipan nahui cahuitl. In ohuic ipan tlacuiloli quinextia in hueyitiliztli ipan hueyi cueponcayotl ihuan nepapan ixcuiloli naranjacuahuitl ipan nahui cahuitl. In tlacuilolchiuhqueh oquichiuhqueh ce tlacuiloli oyolcuilihuac ica ce tzintli tlen Jack ihuan in etl. Motlalilia in nepantlaliztli ica tlalticpactli ihuan tlacayotl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Winter Navel Naranja Itlatzacuil ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Winter Navel Naranja Itlatzacuil ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Winter Navel Naranja Itlatzacuil quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Huēyiliztli īhuān Tlacualtepēhualli: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tōcāitl: package design, food package, fruit package, hand drawing
Tlachīhualiztli Māchiyōtl: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Tlanāhuatīlli Nētēcahuilīztli: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Tlatēmōliztli: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Tēyōllālīliztli: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Tēquitl Cāhuitl: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Tēquitl Ōhuitl: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Calpolli Tlācah: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu