Happiness Metztli Tlaxcalli Xiquipilli ītēchcopa Chao Xu

Tlanāhuatīlli Happiness Metztli Tlaxcalli Xiquipilli ītēchcopa Chao Xu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2020

Happiness Metztli Tlaxcalli Xiquipilli

īpal Chao Xu

Tlanāhuatīlli: La Maison Bakery

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

13,771

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #100696

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Happiness Metztli Tlaxcalli Xiquipilli

Pāquiliztli metztli tlaxcalli xiquipilli ca cē xīuhtin xiquipiltzintli, mācuīlli nepapan tēccaxitl quipia īhuān nepapan tlamachiyōtil īhuān tlahcuilōlli. In Inbetween Creative tlahcuilōltequitl tlanelhuayōtl ōquichīuhqueh cē ixiptli ītech in quenin nican tlācah ilhuiāltiah in Nepapan Metztonalli Ilhuitl, ic quinequiltiah China nahualtlahtōlli tlahcuilōlli. In tlahcuilōlli quinēxtia nican calli īhuān Nepapan Metztonalli nemiliztli, yuhquin ācalcoāyōtl patlāni, cuāuhhuehuētl tzotzona. Inīn xīuhtin xiquipilli tlamachiyōtl amo zan tōnacayōtl tēccaxitl, nōzo ca cē tlahpaliliztli ic machtīz in tōltēcāyōtl Shien altepetl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Happiness Metztli Tlaxcalli Xiquipilli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Happiness Metztli Tlaxcalli Xiquipilli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Happiness Metztli Tlaxcalli Xiquipilli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Huēyiliztli īhuān Tlacualtepēhualli: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Tōcāitl: package design, logo, handrawing, typography
Tlachīhualiztli Māchiyōtl: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Tlanāhuatīlli Nētēcahuilīztli: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Tlatēmōliztli: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Tēyōllālīliztli: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Tēquitl Cāhuitl: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Tēquitl Ōhuitl: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patentēmeh: Trademark(2019) La Maison Bakery
Calpolli Tlācah: Creative Director: Chao Xu
Illustration: Danlin Zhang
Īxiptla Tlanēxtīlli: Collaterals and graphic design items: Chao Xu
Photography: Inlight