Akbank Mobile App Mobbli minn Akbank T.A.S

Id-disinn Akbank Mobile App Mobbli minn Akbank T.A.S huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tat-Teknoloġiji Mobbli, Applikazzjonijiet u Software.

DehebMobbli· 2020

Akbank Mobile App Mobbli

minn Akbank T.A.S

Klijent: Akbank

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Mobbli

78,318

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #99903

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Akbank Mobile App Mobbli

Id-disinn il-ġdid ta 'l-app Akbank Mobile jipprovdi perspettiva ġdida f'termini ta' esperjenza bankarja soċjali, intelliġenti, li għandha prova tal-futur u ta 'sodisfazzjon. Bid-disinn personalizzat taż-żona fuq il-paġna ewlenija, l-utenti jistgħu jaraw għarfien intelliġenti biex itaffu l-ħajja finanzjarja tagħhom. Ukoll, ma 'dan l-approċċ ta' disinn ġdid, tranżazzjonijiet bankarji tradizzjonali jitkellmu l-lingwa ta 'l-utenti bi viżwali minjieri ta' kuntatt, flussi ta 'azzjonijiet simplifikati u kunċetti.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Akbank Mobile App Mobbli huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Akbank Mobile App Mobbli ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Akbank Mobile App Mobbli joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
Dimensjonijiet u Ippakkjar: iOS, Android
Tikketti: Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Teknoloġija tal-Produzzjoni: The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
Sfida tad-Disinn: To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
Riċerka: With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
Ispirazzjoni: We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
Tul tal-Proġett: The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
Fluss tal-Operazzjoni: Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
Privattivi: Copyrights belong to Akbank T.A.Ş, 2019.
Membri tat-Tim: Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Krediti tal-Immaġni: Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.