Macy’s Website Interfaċċja tal-Websajt minn Willy Lai and Dave Torres

Id-disinn Macy’s Website Interfaċċja tal-Websajt minn Willy Lai and Dave Torres huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Interfaċċa, Interazzjoni u Esperjenza tal-Utent.

FiddaInterfaċċa· 2020

Macy’s Website Interfaċċja tal-Websajt

minn Willy Lai and Dave Torres

Klijent: Macy's

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Interfaċċa

42,135

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #94023

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Macy’s Website Interfaċċja tal-Websajt

Il-Websajt ta' Macy's hija interfaċċja ta' bejgħ bl-imnut online li tippermetti lill-klijenti jistħarrġu u jixtru l-prodotti offruti minn Macy's. Il-websajt ġiet iddisinjata mill-ġdid b'reazzjoni għall-feedback tal-klijenti, li rriżulta f'tqassim nadif u sempliċi ispirat mill-midja tal-moda u l-prodotti tat-teknoloġija tal-konsumatur. Teknoloġiji tal-web responsivi jippermettu aċċess permezz ta' kompjuters laptop, tablets u smartphones. Riċerka estensiva ggwidat ix-xogħol, inklużi stħarriġ tal-utenti, intervisti, ittestjar A/B u ittestjar tal-użabbiltà. L-istruttura aktar sempliċi tissimplifika l-proċess tax-xiri u ttejjeb l-involviment tal-utent.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Macy’s Website Interfaċċja tal-Websajt huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Macy’s Website Interfaċċja tal-Websajt ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Macy’s Website Interfaċċja tal-Websajt huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensjonijiet u Ippakkjar: We developed resonsive web design across different devices.
Tikketti: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Teknoloġija tal-Produzzjoni: We utilized modern responsive web technologies.
Sfida tad-Disinn: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Riċerka: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Ispirazzjoni: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Tul tal-Proġett: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Fluss tal-Operazzjoni: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Membri tat-Tim: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Krediti tal-Immaġni: Images courtesy of Macys.