Winetime Seafood Ippakkjar minn Olga Takhtarova

Id-disinn Winetime Seafood Ippakkjar minn Olga Takhtarova huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Platinu fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

PlatinuIppakkjar· 2020

Winetime Seafood Ippakkjar

minn Olga Takhtarova

Klijent: Sot B&d

Rebbieħ tal-Premju A' Design Award tal-Platinu fil-Kategorija ta' Ippakkjar

988,506

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #92361

Esplora Aktar Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Winetime Seafood Ippakkjar

Id-disinn taippakkjar għas-serje tal-Frott Winetime għandu juri l-freskezza u l-affidabbiltà tal-prodott, għandu jvarjah b'mod favorevoli mill-kompetituri, ikun armonjuż u jinftiehem. Il-kuluri użati (blu, abjad u oranġjo) joħolqu kuntrast, jenfasizzaw elementi importanti u jirriflettu l-ippożizzjonar tal-marka. Il-kunċett uniku żviluppat uniku jiddistingwi s-serje minn manifatturi oħra. L-istrateġija ta 'informazzjoni viżwali għamlitha possibbli l-identifikazzjoni tal-varjetà tal-prodott tas-serje, u l-użu ta' illustrazzjonijiet minflok ritratti għamlu l-ippakkjar aktar interessanti.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Platinu

Winetime Seafood Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Platinu, rikonoxximent prestiġjuż ħafna mogħti lil disinji tassew eċċezzjonali, eleganti u manjifiċi. Ir-rebbieħa tal-Platinu huma mirakli tal-ħolqien, xhieda tal-limiti tal-kreattività intellettwali, u juru l-professjonalità u l-ġenju bla paragun tad-disinjaturi tagħhom. Huwa mistenni li dawn id-disinji jkunu l-aktar xogħlijiet magħrufa li jiddefinixxu l-estetika ta' epoka, jikkontribwixxu għall-benessri tas-soċjetà u jwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Winetime Seafood Ippakkjar juri livell ta' eċċellenza trasċendenti u jagħmel id-dinja post aħjar bil-karatteristiċi siewja tiegħu. Winetime Seafood Ippakkjar huwa xogħol li rebaħ il-Premju A' Design Award tal-Platinu li jqajjem ix-xewqat, jispira, ifarraħ u joħloq ferħ kbir.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensjonijiet u Ippakkjar: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Tikketti: seafood, fish, frozen food, packaging, branding
Teknoloġija tal-Produzzjoni: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Sfida tad-Disinn: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Riċerka: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Ispirazzjoni: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Tul tal-Proġett: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Fluss tal-Operazzjoni: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Krediti tal-Immaġni: Imagines №1-5 are used images www.shutterstock.com
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