East Side Il-Birra Artiġjanali Taljana minn Roberto Terrinoni

Id-disinn East Side Il-Birra Artiġjanali Taljana minn Roberto Terrinoni huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2020

East Side Il-Birra Artiġjanali Taljana

minn Roberto Terrinoni

Klijent: Roberto Terrinoni

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

12,947

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #88185

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar East Side Il-Birra Artiġjanali Taljana

Birra tas-snajja 'f'belt żgħira fiċ-ċentru tal-Italja, kull birra għandha storja, kull storja tingħad fuq it-tikketta tagħha. Minbarra li hija eleganti u versatili, it-teknika tal-collage tippermetti li tiddaħħal xi elementi viżwali li jenfasizzaw l-identità tal-prodott, bħal referenzi għat-tifsira tal-isem, għat-tipoloġija tal-birra u għall-ingredjenti tagħha. Id-disinn tal-logo, li jirrappreżenta l-identità korporattiva, huwa bbażat fuq forma sempliċi. Din il-forma ġiet riprodotta fuq il-qatgħa tat-tikketti u fuq is-sistema ta 'simboli ta' kull birra waħda bl-użu ta 'personalizzazzjoni kemm kulurita kif ukoll araldika.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

East Side Il-Birra Artiġjanali Taljana huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li East Side Il-Birra Artiġjanali Taljana ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. East Side Il-Birra Artiġjanali Taljana jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensjonijiet u Ippakkjar: 8,5x9 cm
Tikketti: beer, collage, packaging, label, italy,
Teknoloġija tal-Produzzjoni: Paper, off-set print, screen printing polishing
Sfida tad-Disinn: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Riċerka: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Ispirazzjoni: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Tul tal-Proġett: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Fluss tal-Operazzjoni: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Krediti tal-Immaġni: video by east side brewing