Cervinago Rosso Disinn Tal-Ippakkjar minn Luigi Mazzei

Id-disinn Cervinago Rosso Disinn Tal-Ippakkjar minn Luigi Mazzei huwa rebbieħ stmat ħafna tal-prestiġjuż 2019 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2019

Cervinago Rosso Disinn Tal-Ippakkjar

minn Luigi Mazzei

Klijent: Azienda Agricola Cerchiara

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

14,003

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #81713

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Cervinago Rosso Disinn Tal-Ippakkjar

Fil-bidu tas-snin erbgħin, ħakmu kurrent ċinematografiku msejjaħ "noir". Il-protagonista prinċipali rriżulta li kienet mara skura, seductive u eleganti, liebsa ħwejjeġ skuri. L-identità rappreżentata bid-disinn tat-tikketta hija ispirata mill-film ta’ Billy Wilder “Double Indemnity”. L-isfond tat-tikketta u l-ittri tat-tipa ta' Cervinago ifakkar il-kontenut moħbi tal-flixkun u l-lipstick tal-mara skura. Iż-żona ġeografika tal-produzzjoni tipprevali fil-tipi l-oħra. Infografiċi fuq it-tikketta ta 'wara jenfasizzaw il-karatteristiċi ewlenin tal-flixkun.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Cervinago Rosso Disinn Tal-Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Cervinago Rosso Disinn Tal-Ippakkjar ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Cervinago Rosso Disinn Tal-Ippakkjar jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Dimensjonijiet u Ippakkjar: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Tikketti: wine, label, packaging, Packaging design, brand identity, Cervinago
Teknoloġija tal-Produzzjoni: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Sfida tad-Disinn: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Riċerka: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Ispirazzjoni: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Tul tal-Proġett: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Fluss tal-Operazzjoni: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Membri tat-Tim: Designer: Luigi Mazzei
Krediti tal-Immaġni: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019