Shangze Fruit Music Farm Kaxxa tar-Rigali minn Enfonad

Id-disinn Shangze Fruit Music Farm Kaxxa tar-Rigali minn Enfonad huwa rebbieħ stmat ħafna tal-prestiġjuż 2026 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2026

Shangze Fruit Music Farm Kaxxa tar-Rigali

minn Enfonad

Klijent: Datong City Dongtian Mining Co., Ltd.

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

7,761

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #175429

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Shangze Fruit Music Farm Kaxxa tar-Rigali

Shangze Fruit Music Farm hija kaxxa tar-rigali għat-tadam, iffurmata bħal cassette player retro. Il-grafika, il-kuluri u l-istruttura jfakkru l-istil viżiv tas-snin sittin sat-tmenin. Modulu tal-mużika jiġi attivat meta tinfetaħ il-kaxxa, u jdoqq l-innu tad-ditta adattat minn kanzunetta klassika. Jintużaw illustrazzjonijiet ċatti ta' radjijiet, magni tal-ħjata, rukkelli tal-films u mrewħiet tal-weraq tal-palm, flimkien mal-karattru tad-ditta Fanxi. Kavitajiet f'forma ta' tadam fuq ġewwa jżommu l-frott u jipproteġuh waqt it-trasport. L-oranġjo jintuża bħala l-kulur ewlieni biex jappella għal xerrejja żgħażagħ.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Shangze Fruit Music Farm Kaxxa tar-Rigali huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Shangze Fruit Music Farm Kaxxa tar-Rigali ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Shangze Fruit Music Farm Kaxxa tar-Rigali jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Dimensjonijiet u Ippakkjar: 4000*3000px
Tikketti: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Teknoloġija tal-Produzzjoni: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Sfida tad-Disinn: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Riċerka: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Ispirazzjoni: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Tul tal-Proġett: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Fluss tal-Operazzjoni: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Membri tat-Tim: Yifeng Qu,
Hanxiao Wang