Zhang Gong Lao Jiu Imballaġġ tal-Likur minn Wen Liu

Id-disinn Zhang Gong Lao Jiu Imballaġġ tal-Likur minn Wen Liu huwa rebbieħ stmat ħafna tal-prestiġjuż 2026 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2026

Zhang Gong Lao Jiu Imballaġġ tal-Likur

minn Wen Liu

Klijent: Shenzhen Oracle Creative Design Co.,Ltd.

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

23,866

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #173416

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Zhang Gong Lao Jiu Imballaġġ tal-Likur

Zhang Gong Lao Jiu huwa disinn ta' imballaġġ għal baijiu Ċiniż imqaddem. Il-flixkun huwa magħmul minn terrakotta ħoxna b'dettalji mnaqqxin, u l-forma tfakkar fid-deformazzjonijiet aċċidentali tal-fuħħar iffurmat fuq rota li ddur. Il-wiċċ aħrax jagħti lill-flixkun kwalità tattili qawwija. L-għatu huwa magħmul mill-plastik b'finitura li tixbah il-vina tal-injam u jissodisfa standards stretti ta' ssiġillar. Il-kaxxa ta' barra tgħaqqad is-sufra naturali tal-ballut mal-metall, u żżid iżolament termali u assorbiment tax-xokk għal trasport sigur. Id-disinn huwa ċċentrat fuq il-mess.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Zhang Gong Lao Jiu Imballaġġ tal-Likur huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Zhang Gong Lao Jiu Imballaġġ tal-Likur ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Zhang Gong Lao Jiu Imballaġġ tal-Likur huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Dimensjonijiet u Ippakkjar: 120mm*120mm*280mm
Tikketti: Natural, Rustic, Time-Tempered, Eco-Conscious
Teknoloġija tal-Produzzjoni: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Sfida tad-Disinn: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Riċerka: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Ispirazzjoni: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Tul tal-Proġett: November 2024, Shenzhen, China
Fluss tal-Operazzjoni: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Membri tat-Tim: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li