Cny Design For The Year Of The Snake Ippakkjar tal-Ħalib minn Mengniu Gaoke Fresh Dairy Products

Id-disinn Cny Design For The Year Of The Snake Ippakkjar tal-Ħalib minn Mengniu Gaoke Fresh Dairy Products huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2025

Cny Design For The Year Of The Snake Ippakkjar tal-Ħalib

minn Mengniu Gaoke Fresh Dairy Products

Klijent: Mengniu Gaoke Fresh Dairy Products

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

26,322

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #171317

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Cny Design For The Year Of The Snake Ippakkjar tal-Ħalib

Cny Design For The Year Of The Snake huwa tikketta ta' ippakkjar tal-ħalib f'edizzjoni limitata maħluqa għas-Sena Ċiniża tas-Serp. It-tikketta hija magħmula minn materjal BOPP trasparenti b'żewġ saffi. Is-saff ta' fuq juri disinn ġeometriku ta' serp li jissimbolizza x-xorti t-tajba. Kantuniera trijangolari ħamra b'tarf imgħolli tippermetti li s-saff ta' fuq jitqaxxar lura, u tikxef barkiet moħbija fuq temi bħall-imħabba, il-ġid, il-karriera u l-eżamijiet. L-azzjoni tat-tqaxxir tibdel ix-xorb tal-ħalib frisk f'ritwal żgħir. Stampar bis-sħana lokalizzat iżid fond viżwali mad-disinn.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Cny Design For The Year Of The Snake Ippakkjar tal-Ħalib huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Cny Design For The Year Of The Snake Ippakkjar tal-Ħalib ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Cny Design For The Year Of The Snake Ippakkjar tal-Ħalib huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Dimensjonijiet u Ippakkjar: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Tikketti: Year of the snake, Zodiac, Milk, Packaging,Good luck
Teknoloġija tal-Produzzjoni: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Sfida tad-Disinn: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Riċerka: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Ispirazzjoni: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Tul tal-Proġett: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Fluss tal-Operazzjoni: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Membri tat-Tim: Design Director: Li Huang
Designer:Shen Jia Ting
Krediti tal-Immaġni: Mengniu Gaoke Fresh Dairy Products