Diageo Travel Retail Disinn Intern tal-Bejgħ bl-Imnut minn L'Atelier Five Ltd.

Id-disinn Diageo Travel Retail Disinn Intern tal-Bejgħ bl-Imnut minn L'Atelier Five Ltd. huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn ta' Spazji Interjuri u Wirjiet.

BronżInterjur· 2025

Diageo Travel Retail Disinn Intern tal-Bejgħ bl-Imnut

minn L'Atelier Five Ltd.

Klijent: L'Atelier Five Ltd

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Interjur

12,929

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #167830

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Diageo Travel Retail Disinn Intern tal-Bejgħ bl-Imnut

Diageo Travel Retail huwa disinn intern ta' ħanut fi ħdan ħanut, iddisinjat għat-terminal tal-lussu tal-Ajruport Internazzjonali ta' Incheon f'Seoul. Il-ħanut ikopri 40.12 metru kwadru u għandu ħitan ta' 2.7 metri fl-għoli. Ħitan skulturali magħmula minn Corian termoformat jiġġebbdu bil-mod matul l-ispazju, filwaqt li jsegwu l-idea ta' likwidu li jsawwar il-ġebel. Metall ippunċjonat, unitajiet ta' wiri mfassla apposta u għamara personalizzata jikkompletaw l-intern. It-tqassim imgħawweġ jiggwida lill-viżitaturi tul rotta li tippreżenta diversi marki tal-whiskey f'ambjent kalm u unifikat wieħed.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Diageo Travel Retail Disinn Intern tal-Bejgħ bl-Imnut huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Diageo Travel Retail Disinn Intern tal-Bejgħ bl-Imnut ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Diageo Travel Retail Disinn Intern tal-Bejgħ bl-Imnut jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Dimensjonijiet u Ippakkjar: 40.12 meter square
2.7M tall walls
Tikketti: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Teknoloġija tal-Produzzjoni: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Sfida tad-Disinn: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Riċerka: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Ispirazzjoni: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Tul tal-Proġett: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Fluss tal-Operazzjoni: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Privattivi: Diageo Scotland Ltd
Membri tat-Tim: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Krediti tal-Immaġni: L’Atelier Five Ltd. and Diageo Scotland Ltd.