Stickman Identità tal-Marka minn Yitian Zeng

Id-disinn Stickman Identità tal-Marka minn Yitian Zeng huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

ĦadidIppakkjar· 2025

Stickman Identità tal-Marka

minn Yitian Zeng

Klijent: Stickman

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Ippakkjar

10,907

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #164180

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Stickman Identità tal-Marka

Stickman huwa identità tal-marka mfassla għal ħanut tat-te bil-bżieżaq f'Kansas City. L-identità hija bbażata fuq karattru mascot ta' natura ħabrieka li jirrappreżenta ż-żewġ offerti ewlenin tal-ħanut, it-te bil-bżieżaq u l-ikliet fuq l-issikek. Ix-xogħol artistiku sar b'illustrazzjoni diġitali u tpinġija vettorjali, sabiex id-disinn ikun jista' jiġi skalat mingħajr telf ta' klarità. Stickman jidher fuq banners, sinjal illuminat, fardal, purtieri, tazzi, bżieżaq għax-xarba u basktijiet tal-kunsinna, magħmula minn metall, drapp u polypropylene. L-intenzjoni hija li jinħoloq dehra sħuna u inklużiva għal viżitaturi ta' kull età.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Stickman Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Stickman Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Stickman Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Dimensjonijiet u Ippakkjar: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Tikketti: branding, shop, packaging design, illustration
Teknoloġija tal-Produzzjoni: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Sfida tad-Disinn: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Riċerka: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Ispirazzjoni: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Tul tal-Proġett: The project was done within 8 months and was launched officially in May 2024.
Fluss tal-Operazzjoni: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Krediti tal-Immaġni: Image: Yitian Zeng, 2024.