Chilled Milk Imballaġġ minn Kazuo Fukushima and Aya Tanaka

Id-disinn Chilled Milk Imballaġġ minn Kazuo Fukushima and Aya Tanaka huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2024

Chilled Milk Imballaġġ

minn Kazuo Fukushima and Aya Tanaka

Klijent: Meiji China Investment Co.,Ltd.

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

16,322

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #159679

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Chilled Milk Imballaġġ

Immira lejn nisa Ċiniżi żgħażagħ, ħalib tal-frawli premium ispirat minn riċetti Ġappuniżi ġie mneddi biex iqajjem nostalġija. Magħmul minn 50% ħalib mhux ipproċessat, joffri bilanċ perfett ta' ħlewwa u aċidità għal dawk li għandhom bejn 20 u 39 sena. Il-prodott jinkludi imballaġġ eleganti u portabbli li jsaħħaħ il-fiduċja fil-marka Ġappuniża. Id-disinn tiegħu, b'sfond abjad u illustrazzjonijiet realistiċi tal-frawli, għandu l-għan li jipprovdi esperjenza serena ta' għalqa tal-frawli, li tinkarna l-friskezza u l-lussu.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Chilled Milk Imballaġġ huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Chilled Milk Imballaġġ ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Chilled Milk Imballaġġ jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Dimensjonijiet u Ippakkjar: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Tikketti: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Teknoloġija tal-Produzzjoni: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Sfida tad-Disinn: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Riċerka: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Ispirazzjoni: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Tul tal-Proġett: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Fluss tal-Operazzjoni: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Privattivi: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Membri tat-Tim: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Krediti tal-Immaġni: Photographer: Zhu Jie