Pepsi Big Football Event LTO Ippakkjar tax-Xorb minn PepsiCo Design and Innovation

Id-disinn Pepsi Big Football Event LTO Ippakkjar tax-Xorb minn PepsiCo Design and Innovation huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2024

Pepsi Big Football Event LTO Ippakkjar tax-Xorb

minn PepsiCo Design and Innovation

Klijent: PepsiCo

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

120,003

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #159649

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Pepsi Big Football Event LTO Ippakkjar tax-Xorb

Pepsi Big Football Event LTO huwa disinn ta' ppakkjar tax-xorb b'offerta għal żmien limitat maħluq għal turnament kbir tal-futbol li sar fil-Qatar fl-2022. L-ippakkjar juri ritratti ta' partitarji veri tal-futbol ta' nazzjonalitajiet differenti, li jaqbdu l-ferħ intens li jinħass waqt partita. Ġew applikati filtri taż-żebgħa fuq l-immaġini biex ifakkru l-prattika taż-żebgħa fuq il-wiċċ fost il-partitarji u biex jagħtu dehra artistika. Viżwali ewlenin u animazzjonijiet li jaqblu jestendu l-istess lingwaġġ grafiku. L-intenzjoni hija li tgħaqqad il-marka mal-partitarji lokali tal-futbol matul l-avveniment.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Pepsi Big Football Event LTO Ippakkjar tax-Xorb huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Pepsi Big Football Event LTO Ippakkjar tax-Xorb ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Pepsi Big Football Event LTO Ippakkjar tax-Xorb huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Ispirazzjoni: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Aqra l-Istqarrija għall-Istampa

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