Ave Natur Ippakkjar tal-Kartun għax-Xorb minn Misteli Creative Agency

Id-disinn Ave Natur Ippakkjar tal-Kartun għax-Xorb minn Misteli Creative Agency huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2024

Ave Natur Ippakkjar tal-Kartun għax-Xorb

minn Misteli Creative Agency

Klijent: Misteli Creative Agency

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

15,221

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #159247

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Ave Natur Ippakkjar tal-Kartun għax-Xorb

Ave Natur huwa disinn ta' ppakkjar għal firxa ta' alternattivi tal-ħalib ibbażati fuq il-ħafur. Il-firxa tinkludi xarbiet tal-ħafur għat-taħbit, it-tisjir u l-użu tal-barista, xarba tal-ħafur bit-togħma taċ-ċikkulata u smoothies. Blokki kbar ta' kulur u mudelli Skandinavi jesprimu l-oriġini Finlandiża tal-marka u jgħinu lix-xerrejja jagħrfu kull prodott minn ieħor. Il-kartuni huma magħmula prinċipalment minn kartun ta' karti minn foresti ċċertifikati u huma riċiklabbli. Jintużaw għeneb ibbażati fuq il-pjanti magħmula mill-kannamiela. Tiġi applikata l-istampar fleksografiku. Id-daqsijiet tal-pakkett huma litru wieħed u 250 millilitru.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Ave Natur Ippakkjar tal-Kartun għax-Xorb huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Ave Natur Ippakkjar tal-Kartun għax-Xorb ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Ave Natur Ippakkjar tal-Kartun għax-Xorb jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Dimensjonijiet u Ippakkjar: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Tikketti: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Teknoloġija tal-Produzzjoni: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Sfida tad-Disinn: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Riċerka: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Ispirazzjoni: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Tul tal-Proġett: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Fluss tal-Operazzjoni: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Membri tat-Tim: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Krediti tal-Immaġni: Misteli Creative Agency