Espresso Branding tal-Kafè minn Andromachi Kakava

Id-disinn Espresso Branding tal-Kafè minn Andromachi Kakava huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

ĦadidIppakkjar· 2024

Espresso Branding tal-Kafè

minn Andromachi Kakava

Klijent: ABC Design Communication

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Ippakkjar

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Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #152991

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Espresso Branding tal-Kafè

L-ippakkjar tal-kafè jeħtieġ disinn speċjali minħabba l-kompetizzjoni kbira. Ir-riċerka li twettqet ibbażata fuq il-kodifikazzjoni tal-kulur tal-espresso, tat lil Sottos Family immaġni estetikament differenti fuq l-ippakkjar. Għalhekk, il-paletta tal-kulur tal-ippakkjar tiddefinixxi t-taħlitiet tal-kafè, u twassal il-kuxjenza tal-konsumatur biex jgħaqqad il-kulur mat-togħma u r-riħa korrispondenti. L-istudju ġie żviluppat fil-fond filwaqt li ttieħdu inkunsiderazzjoni l-iżvilupp ta' materjali reġjonali li jenfasizzaw il-marka tal-kafè espresso Sottos Family.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Espresso Branding tal-Kafè huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Espresso Branding tal-Kafè ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Espresso Branding tal-Kafè huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Dimensjonijiet u Ippakkjar: Metallic Pouch: Width 155mm x Height 325mm
Tikketti: espresso, sottos, coffee,
Teknoloġija tal-Produzzjoni: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Sfida tad-Disinn: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Riċerka: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Ispirazzjoni: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Tul tal-Proġett: The project started in November 2019 in Athens and finished in December 2022 in Athens
Fluss tal-Operazzjoni: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Membri tat-Tim: Costas Lakis
Andromachi Kakava