Changbai Snow Imballaġġ ta' Flixkun tal-Ilma minn 37Design

Id-disinn Changbai Snow Imballaġġ ta' Flixkun tal-Ilma minn 37Design huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2023

Changbai Snow Imballaġġ ta' Flixkun tal-Ilma

minn 37Design

Klijent: Nongfu Spring

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

34,654

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #149297

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Changbai Snow Imballaġġ ta' Flixkun tal-Ilma

Changbai Snow huwa disinn ta' imballaġġ għal ilma naturali tan-nixxiegħa fi fliexken, miġbur mill-foresti tal-Muntanja Changbai fil-grigal taċ-Ċina. It-tikketta hija stampata fuq iż-żewġ naħat tal-flixkun. In-naħa ta' quddiem iġġorr immaġni mħaffra ta' annimali protetti miż-żona tas-sors tal-ilma, filwaqt li n-naħa ta' wara ġġorr ritratt tal-pajsaġġ tal-muntanja miksija bis-silġ. L-ilma ġewwa l-flixkun jaġixxi bħala lenti u jkabbar l-immaġni ta' wara. Meta ddawwar il-flixkun jinħoloq effett ta' parallassi li jagħmel ix-xena tidher li qed tiċċaqlaq. Il-parti ta' fuq tal-flixkun hija maqtugħa f'forma ta' muntanja b'mudelli ta' kristalli tas-silġ.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Changbai Snow Imballaġġ ta' Flixkun tal-Ilma huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Changbai Snow Imballaġġ ta' Flixkun tal-Ilma ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Changbai Snow Imballaġġ ta' Flixkun tal-Ilma huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Nongfu Spring Changbai Mountain White Snow Natural Spring Water.

Changbai Mountain White Snow Natural Spring Water is derived from the primitive forests of Changbai Mountain following melting of the ice and snow covering the northeast regions of China. The mountain in this region is covered with white snow all year round.

A visit to this remote water source in the Changbai Mountain creates a feeling of a magnificent and vibrant environment characterized by presence of rare and lively animals in the natural water source ecosystem.

We hope that consumers can immerse themselves in this precious water source, which is a home to rare animals, by turning the bottle and observing the agile figures of wild animals and the changing light and shadow of the real-life snow mountain.

Furthermore, we hope that this product can awaken people's love for nature and their sense of responsibility and emotion towards environmental protection.
Dimensjonijiet u Ippakkjar: Width 60mm x Depth 220mm x Height 220mm
Tikketti: Packaging Design,Beverages,Label design
Teknoloġija tal-Produzzjoni: "Simplicity and modernity. Carefully creating an immersive sensory interactive experience."

The overall design embodies simplicity and modernity, presenting consumers with a carefully crafted immersive sensory experience.

"Under existing production conditions, produce the results that best fit the design."

The bottle label design uses double-sided printing, with the front displaying a hollowed-out image of protected animals from the Changbai Mountain water source area, and the back showing a real-life snowy mountain landscape from the same area. During the designing process, various perspectives of the foreground and background were overlaid and repeatedly tested to achieve the best performance. During printing, the ink coverage and transparency were repeatedly tested to determine the best balance point. For white printing and scratch-resistant surface treatment, various different processes were compared and the most stable solution was selected. Considering the cost limitations of mass-produced products, a compromise was made in the transparency of the packaging material, allowing a specific pattern to be visible from the back, reducing the difficulty of the printing process while balancing cost and production stability.
Ispirazzjoni: We have identified a method of achieving fulfilling experience solely through printing. It was a challenging yet enjoyable task to convey themes of life and nature and create a strong feeling on a label with a display-effective visual area of only 8x10cm. We discovered that printing patterns on the surface of a bottle alone can not create the immersive feeling of being present nor depict the advantages of water quality and source.

We observed that light refraction by water can enlarge images and curve their edges, like a magnifying glass, instantly opening up the field of vision and revealing details. Therefore, we filled the bottle with water and affixed landscape photos on the back side of the bottle, creating a lens effect that intensifies the spatial and depth perception through the visual parallax of the human eye. This created a strong sense of the foreground and background.

The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
Tul tal-Proġett: Nongfu Spring 2021 April launched a new product Changbai Snow
Fluss tal-Operazzjoni: The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
Membri tat-Tim: Creative Direction： Ma Cong
Art Direction：Yang Zhen (Nongfu Spring)
Design：Ma Cong, Mei Wei
Illustration：Pan Junfan
Photography：Li Jiahao