Id-disinn Golden Cat Birra minn Jin Zhang huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

ĦadidIppakkjar· 2023

Golden Cat Birra

minn Jin Zhang

Klijent: InBev jinlongquan beer (Hubei) Co., Ltd

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Ippakkjar

13,680

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #146768

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Golden Cat Birra

Din hija birra għall-konsum bil-lejl. Id-disinjatur għażel il-qattus li l-konsumaturi jħobbu ħafna bħala l-immaġni prinċipali biex jiddisinjaw, sabiex il-birra tista 'malajr tistabbilixxi konnessjoni emozzjonali mal-konsumaturi filwaqt li żżid l-intimità. Fl-istess ħin, il-qattus li jħobb l-attivitajiet bil-lejl huwa konsistenti ħafna mal-pożizzjoni tal-ħin tal-konsum (konsum bil-lejl) ta 'dan l-inbid. Fl-aħħarnett, id-disinjatur uża wkoll mudelli klassiċi Ewropej għad-dekorazzjoni, u għamel it-tikketta kollha tal-birra mimlija delikatezza.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Golden Cat Birra huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Golden Cat Birra ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Golden Cat Birra huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Dimensjonijiet u Ippakkjar: Width 58mm x Depth 58mm x Height 188mm
Tikketti: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Teknoloġija tal-Produzzjoni: Glass bottle sticker
Sfida tad-Disinn: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Riċerka: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Ispirazzjoni: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Tul tal-Proġett: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Fluss tal-Operazzjoni: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.