Haocailou Disinn ta' Intern ta' Ristorant minn Sig Studio

Id-disinn Haocailou Disinn ta' Intern ta' Ristorant minn Sig Studio huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn ta' Spazji Interjuri u Wirjiet.

FiddaInterjur· 2023

Haocailou Disinn ta' Intern ta' Ristorant

minn Sig Studio

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Interjur

18,715

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #143404

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Haocailou Disinn ta' Intern ta' Ristorant

Haocailou huwa disinn ta' intern ta' ristorant li jippreżenta l-kultura ta' Shunde. Fil-kultura ta' Shunde, Haocai tfisser xorti tajba, festività u kulur għani. Il-proġett juża ħafna fanali, kuluri tradizzjonali u materjali f'saffi biex joħloq atmosfera ħajja. Il-feniċe, simbolu ta' xorti tajba u laqam lokali għal Shunde, huwa t-tema ewlenija. Taraġ isfar, b'poġġamani li jservu bħala travi ta' appoġġ, iwassal għal bar li fuqu hemm dgħajsa tal-feniċe b'żewġ saffi li żżomm ukoll l-inbid. Il-kmamar privati fit-tielet sular ifakkru fil-fanali tradizzjonali tal-ħut.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Haocailou Disinn ta' Intern ta' Ristorant huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Haocailou Disinn ta' Intern ta' Ristorant ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Haocailou Disinn ta' Intern ta' Ristorant huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Dimensjonijiet u Ippakkjar: The project area is 542sqm.
Tikketti: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Teknoloġija tal-Produzzjoni: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Sfida tad-Disinn: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Riċerka: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Ispirazzjoni: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Tul tal-Proġett: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Fluss tal-Operazzjoni: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Privattivi: Copyrights belong to SIG Studio,2021.
Membri tat-Tim: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Krediti tal-Immaġni: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021