Bank of England Fotografija minn Matteo Ruisi

Id-disinn Bank of England Fotografija minn Matteo Ruisi huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Fotografija u Manipulazzjoni tal-Fotografija.

BronżFotografija· 2022

Bank of England Fotografija

minn Matteo Ruisi

Klijent: Bank of England

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Fotografija

31,150

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #139565

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Bank of England Fotografija

Waħda mill-funzjonijiet tal-Bank tal-Ingilterra hi li jistampa noti tal-bank. In-noti tal-Lira Sterlina Brittanika għandhom karatteristiċi differenti li jagħmluhom uniċi. Il-fotografija tan-noti ġiet introdotta bħala parti minn proġett aktar wiesa' ta' identità viżiva, madankollu, in-noti tal-bank jistgħu jiġu riprodotti biss waqt li jiġu segwiti regolamenti stretti. Ir-ritratti, meħuda b'lentija makro, juru l-karatteristiċi ta' sigurtà, il-karattri, u s-sbuħija tad-disinn tagħhom. L-immaġini ġew migrupa fi tliet kategoriji: gruppi ta' noti, dettalji, u astratt.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Bank of England Fotografija huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Bank of England Fotografija ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Bank of England Fotografija jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Dimensjonijiet u Ippakkjar: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Tikketti: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Teknoloġija tal-Produzzjoni: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Sfida tad-Disinn: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Riċerka: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Ispirazzjoni: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Tul tal-Proġett: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Fluss tal-Operazzjoni: Images for branded photography can be used on digital and print applications.
Privattivi: Bank of England
Membri tat-Tim: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Krediti tal-Immaġni: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell