Shuanghui Rebrand Funzjoni Primarja: Ippakkjar tas-Sosis minn Tiger Pan

Id-disinn Shuanghui Rebrand Funzjoni Primarja: Ippakkjar tas-Sosis minn Tiger Pan huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2022

Shuanghui Rebrand Funzjoni Primarja: Ippakkjar tas-Sosis

minn Tiger Pan

Klijent: Shuanghui Group

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

16,948

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #130897

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Shuanghui Rebrand Funzjoni Primarja: Ippakkjar tas-Sosis

Test tal-Ktieb: Shuanghui Rebrand huwa disinn ta' ppakkjar għal prodott tal-perżut imsajjar mibjugħ fiċ-Ċina. Id-disinn mill-ġdid iżomm l-elementi oriġinali tal-marka u jissostitwixxi l-immaġini pixelati b'grafika ġeometrika, sabiex il-pakkett jkun jista' jiġi rikonoxxut mill-bogħod. Il-veduti tal-prodott minn angoli differenti u f'kombinazzjonijiet differenti huma ssimplifikati f'forom irrotondati. Tliet gruppi ta' kuluri qawwija jiddistingwu bejn it-togħmiet differenti. Tqassim ċar tal-informazzjoni u sistema ta' serje unifikata jgħinu lix-xerrejja jsibu malajr l-oġġett mixtieq. L-ittri l-ġodda tal-marka jsegwu arka ħelwa.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Shuanghui Rebrand Funzjoni Primarja: Ippakkjar tas-Sosis huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Shuanghui Rebrand Funzjoni Primarja: Ippakkjar tas-Sosis ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Shuanghui Rebrand Funzjoni Primarja: Ippakkjar tas-Sosis jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Dimensjonijiet u Ippakkjar: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Tikketti: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Teknoloġija tal-Produzzjoni: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Sfida tad-Disinn: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Riċerka: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Ispirazzjoni: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Tul tal-Proġett: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Fluss tal-Operazzjoni: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Membri tat-Tim: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Krediti tal-Immaġni: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu