Nestle Mr. Banana Ippakkjar tal-Ġelat minn Blackandgold Shanghai

Id-disinn Nestle Mr. Banana Ippakkjar tal-Ġelat minn Blackandgold Shanghai huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

ĦadidIppakkjar· 2022

Nestle Mr. Banana Ippakkjar tal-Ġelat

minn Blackandgold Shanghai

Klijent: Nestle (China) Ltd.

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Ippakkjar

15,030

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #128449

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Nestle Mr. Banana Ippakkjar tal-Ġelat

It-Test tal-Ktieb: Mr. Banana huwa disinn ta' ppakkjar maħluq għal prodott tal-ġelat mibjugħ fiċ-Ċina. Id-disinn jerġa' jġib marka storika fis-suq b'identità viżwali ġdida bbażata fuq il-mużika rap minflok il-mużika rock. Par kbir ta' nuċċalijiet tax-xemx huwa stampat fuq kull pakkett, sabiex il-prodott jispikka ġewwa friġġers imballati bi prodotti oħra. Disa' verżjonijiet ta' nuċċalijiet tax-xemx iġorru frażijiet differenti, li jħallu lill-konsumaturi jagħżlu pakkett li jaqbel mal-personalità tagħhom jew jiġbru kollha kemm huma. Il-ġelat huwa mgeżwer f'fojl tal-aluminju, u l-kaxxa ta' barra hija magħmula minn karta ekoloġika b'logo stampat bid-deheb.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Nestle Mr. Banana Ippakkjar tal-Ġelat huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Nestle Mr. Banana Ippakkjar tal-Ġelat ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Nestle Mr. Banana Ippakkjar tal-Ġelat huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: In ice-cream fridges, most packaging present product shot to convey its flavor. Consumers purchase ice-cream based on their taste preference. To make a difference, we enlarged the ice-cream and made the sunglasses become a unique element in the fridge. The sunglasses create an interaction between consumers and packaging. Besides, consumers can hold it, take a selfie and upload to social media since social marketing is a big trend in China.
Dimensjonijiet u Ippakkjar: Ice-cream packaging: Width 218mm x Depth 10mm x Height 76mm
Paper box: Width 40mm x Depth 60mm x Height 85mm
Tikketti: Packaging, ice-cream, banana, China, interaction, social media
Teknoloġija tal-Produzzjoni: Aluminum Foil for ice-cream packaging.
Eco-friendly paper for box with gold stamp for Nestle logo.
Sfida tad-Disinn: The main challenge is how to modernize a brand with heritage and make it match the trend today. Consumers like to share the product experience on social media, which leads to the idea of entrusting the packaging with the ability of creating social buzz, which is not often seen in ice-cream category
Riċerka: After observing the shopping scenario, the team found out that ice-cream is placed disorderly in the fridge and the environment is dull. It is essential to have something attractive and memorable if Mr.Banana wants to jump out of the shelf. From consumer side, the team also learned that young consumers prefer Hip-Hop rather than Rock n Roll to express their individuality and attitude. So blackandgold went beyond the brief and create something closer to the youth.
Ispirazzjoni: 20 years ago, Mr.Banana was born a Rockstar. After retreating from market for 10 years, Mr.Banana is coming back. In order to get closer to young consumers, we redefine Mr.Banana as a Rapstar inspired by the rising of Chinese Hip-Hop music shows. Young consumers don't want to be defined, to answer that, blackandgold provides 9 sunglasses with different copy to deliver different personalities. Consumers can choose the one that fit their personalities the most or collect all the packaging.
Tul tal-Proġett: The project started in Aug, 2020 and the product is launched in April, 2021.
Fluss tal-Operazzjoni: The traditional ice-cream packaging communicates the taste. When consumers purchase ice-cream, their buying behavior is based on flavor preference. To stand out among competitors, Mr.Banana uses the packaging to convey different personalities to draw different consumers' attention, which can devote to the popularity on social media eventually.
Membri tat-Tim: Creative Director: Yang LI
Designer: Yu KANG
Designer: Junjun SHENG
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Krediti tal-Immaġni: All photos credits to blackandgold Shanghai, 2021.