Id-disinn Zhen Hao E Ippakkjar tal-Ikel għall-Klieb minn Yuchen Han huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.
ĦadidIppakkjar· 2022
Zhen Hao E Ippakkjar tal-Ikel għall-Klieb
minn Yuchen Han
Klijent: Ningbo Xuanmengzhi Trading Company Ltd.
Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Ippakkjar
Rebbieħ ta' Premju Ivverifikat
Ivverifika l-Istatus tal-Premju għal #126938Id-Disinn
Dwar Zhen Hao E Ippakkjar tal-Ikel għall-Klieb
Zhen Hao E hija serje ta' ppakkjar għall-ikel u l-ikliet ħfief tal-klieb. Id-disinn jieħu spirazzjoni mill-kultura Ċiniża billi jippreżenta l-klieb bħala imperaturi antiki minn diversi żminijiet. Fiċ-Ċina, is-sidien tal-klieb spiss jiġu deskritti bħala uffiċjali li jservu lill-annimali domestiċi tagħhom, u din l-idea tifforma l-illustrazzjonijiet. Il-karattri tal-klieb tal-kartuns jindikaw il-grupp ta' daqs, u jissepara l-klieb żgħar minn dawk medji u kbar. Kuluri differenti jissegregaw l-ikel tal-klieb mill-ikliet ħfief, sabiex il-firxa tkun faċli biex tinftiehem. Jintużaw karta riċiklata, karta mikkanata u basktijiet tal-fojl tal-aluminju.
Ir-Rikonoxximent
Dwar il-Premju A' Design Award tal-Ħadid
Zhen Hao E Ippakkjar tal-Ikel għall-Klieb huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Zhen Hao E Ippakkjar tal-Ikel għall-Klieb ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Zhen Hao E Ippakkjar tal-Ikel għall-Klieb huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.
Wara d-Disinn
Kit għall-Istampa
Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.
- Proprjetajiet Uniċi
- In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
- Dimensjonijiet u Ippakkjar
- 28.5*21cm
20*30cm
20*36cm
23*40cm - Tikketti
- Dog food, Oriental style, Package Design, Cartoon Dog
- Teknoloġija tal-Produzzjoni
- Recycled paper, corrugated paper, aluminium foil bag.
- Sfida tad-Disinn
- Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
- Riċerka
- The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
- Ispirazzjoni
- This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
- Tul tal-Proġett
- The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
- Fluss tal-Operazzjoni
- Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.
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