The Taste of Heritage Kafè Instantanju minn Shawn Goh Chin Siang

Id-disinn The Taste of Heritage Kafè Instantanju minn Shawn Goh Chin Siang huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2021

The Taste of Heritage Kafè Instantanju

minn Shawn Goh Chin Siang

Klijent: Hai Soon Leong Sdn. Bhd

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

30,186

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #123769

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar The Taste of Heritage Kafè Instantanju

Id-disinn kien ispirat mill-isfond tal-klijent – negozju tal-familja, minn ġenerazzjoni għal oħra. Sabiex tiġi ppreservata u tgħaddi t-togħma, tnieda l-prodott ‘The Taste of Heritage’. Iservi wkoll bħala simbolu tat-turiżmu tal-Malasja, għalhekk id-disinjatur ħareġ bil-kunċett li jippreserva l-wirt kulturali, jinkorpora l-ideat tal-klijent, integrat il-kulturi ilhom fit-tul ta 'diversi gruppi etniċi fid-disinn biex aktar nies jifhmu l-kultura Malasjana u kun entużjast dwar l-Arti tal-Malasja.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

The Taste of Heritage Kafè Instantanju huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li The Taste of Heritage Kafè Instantanju ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. The Taste of Heritage Kafè Instantanju huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Dimensjonijiet u Ippakkjar: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Tikketti: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Teknoloġija tal-Produzzjoni: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Sfida tad-Disinn: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Riċerka: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Ispirazzjoni: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Tul tal-Proġett: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Fluss tal-Operazzjoni: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Privattivi: -
Membri tat-Tim: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Krediti tal-Immaġni: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.