Welfare Is Gold Strateġija ta' Prevenzjoni tal-Fastidju minn Tekio Collective Intelligence Agency

Id-disinn Welfare Is Gold Strateġija ta' Prevenzjoni tal-Fastidju minn Tekio Collective Intelligence Agency huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn Meta, Strateġiku u tas-Servizz.

BronżServizz· 2021

Welfare Is Gold Strateġija ta' Prevenzjoni tal-Fastidju

minn Tekio Collective Intelligence Agency

Klijent: Tekio

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Servizz

97,296

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #123234

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Welfare Is Gold Strateġija ta' Prevenzjoni tal-Fastidju

Welfare Is Gold hija strateġija ta' prevenzjoni tal-fastidju maħluqa għal grupp kbir tal-minjieri fil-Messiku. L-istrateġija tgħaqqad Kummissjonijiet tal-Welfare f'kull unità, protokoll ta' attenzjoni, programm intensiv ta' komunikazzjoni u applikazzjoni tal-web li tiġġenera protokoll personalizzat għal kull kumpanija kuntrattriċi. Il-materjali stampati u diġitali jinkludu infografika, posters, vidjows animati qosra, kartuns u memes. Il-protokoll ġie ko-diżinjat flimkien mal-impjegati lokali u vvalidat mill-unitajiet tal-minjieri. L-intenzjoni hija kultura tax-xogħol ħielsa mill-fastidju.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Welfare Is Gold Strateġija ta' Prevenzjoni tal-Fastidju huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Welfare Is Gold Strateġija ta' Prevenzjoni tal-Fastidju ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Welfare Is Gold Strateġija ta' Prevenzjoni tal-Fastidju jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Dimensjonijiet u Ippakkjar: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Tikketti: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Teknoloġija tal-Produzzjoni: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Sfida tad-Disinn: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Riċerka: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Ispirazzjoni: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Tul tal-Proġett: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Fluss tal-Operazzjoni: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Membri tat-Tim: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
Krediti tal-Immaġni: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021