MG iSmart Interfaċċja tas-Sistema tal-Infotainment minn Star

Id-disinn MG iSmart Interfaċċja tas-Sistema tal-Infotainment minn Star huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Interfaċċa, Interazzjoni u Esperjenza tal-Utent.

DehebInterfaċċa· 2021

MG iSmart Interfaċċja tas-Sistema tal-Infotainment

minn Star

Klijent: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Interfaċċa

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Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #120910

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar MG iSmart Interfaċċja tas-Sistema tal-Infotainment

MG iSmart hija interfaċċja ta' sistema tal-infotainment iddisinjata għall-karozzi tad-ditta MG. L-interfaċċja tappoġġja t-tnedija f'suq ġdid b'soluzzjoni personalizzata mibnija madwar il-konnettività, il-punti ta' kuntatt diġitali u l-assistenti intelliġenti. Sessjonijiet ta' riċerka u ideazzjoni mat-tim tad-ditta u mal-klijenti fis-swieq fil-mira ggwidaw il-flussi tal-utenti. Tliet kunċetti ta' interazzjoni ġew prototipati, u sitt direzzjonijiet viżwali ġew ittestjati qabel ma ntgħażlet direzzjoni finali waħda u ġiet żviluppata fid-dettall. Vetturi mgħammra b'MG iSmart jinsabu fit-toroq fl-Indja u fit-Tajlandja.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

MG iSmart Interfaċċja tas-Sistema tal-Infotainment huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li MG iSmart Interfaċċja tas-Sistema tal-Infotainment ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. MG iSmart Interfaċċja tas-Sistema tal-Infotainment joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensjonijiet u Ippakkjar: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tikketti: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Teknoloġija tal-Produzzjoni: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Ispirazzjoni: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Tul tal-Proġett: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Membri tat-Tim: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.