Atelier Intimo Flagship Ħanut Bl-Imnut minn O and O Studio Ltd

Id-disinn Atelier Intimo Flagship Ħanut Bl-Imnut minn O and O Studio Ltd huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn ta' Spazji Interjuri u Wirjiet.

FiddaInterjur· 2021

Atelier Intimo Flagship Ħanut Bl-Imnut

minn O and O Studio Ltd

Klijent: O&O Studio

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Interjur

36,739

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #110753

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Atelier Intimo Flagship Ħanut Bl-Imnut

Id-dinja tagħna ntlaqtet minn virus bla preċedent fl-2020. Atelier Intimo first Flagship iddisinjat minn O u O Studio huwa ispirat mill-kunċett ta 'Rebirth of the Scorched Earth, li jimplika l-integrazzjoni tal-qawwa tal-fejqan tan-natura li tagħti lill-umanità tama ġdida. Filwaqt li jinħoloq spazju drammatiku li jippermetti lill-viżitaturi jqattgħu mumenti jimmaġinaw u jiffantasizzaw f’tali ħin u spazju, tinħoloq ukoll serje ta’ installazzjonijiet tal-arti biex juru bis-sħiħ il-karatteristiċi veri tad-ditta. Il-Flagship mhuwiex spazju għall-bejgħ bl-imnut ordinarju, huwa l-istadju tal-prestazzjoni ta 'Atelier Intimo.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Atelier Intimo Flagship Ħanut Bl-Imnut huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Atelier Intimo Flagship Ħanut Bl-Imnut ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Atelier Intimo Flagship Ħanut Bl-Imnut huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Dimensjonijiet u Ippakkjar: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Tikketti: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Teknoloġija tal-Produzzjoni: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Sfida tad-Disinn: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Riċerka: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Ispirazzjoni: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Tul tal-Proġett: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Fluss tal-Operazzjoni: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Membri tat-Tim: Suzanne Li
Eric Chan
Katt Chung Yap
Krediti tal-Immaġni: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo