IBIS Bread Culinary Explorers Rebranding minn Wolkendieb Design Agency

Id-disinn IBIS Bread Culinary Explorers Rebranding minn Wolkendieb Design Agency huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2021

IBIS Bread Culinary Explorers Rebranding

minn Wolkendieb Design Agency

Klijent: IBIS Backwarenvertriebs GmbH

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

15,096

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #108487

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar IBIS Bread Culinary Explorers Rebranding

Għal aktar minn 30 sena, IBIS Backwaren iġib ħobż u speċjalitajiet Viennoiseries fis-suq Ġermaniż. Biex tikseb rikonoxximent aħjar fl-ixkafef, Wolkendieb nieda mill-ġdid l-identità tal-marka tagħhom, iddisinja mill-ġdid il-portafoll eżistenti kif ukoll prodotti ġodda. L-impatt viżwali tal-logo ġie aggornat u msaħħaħ grazzi għal frejm ikkulurit aħmar jgħajjat, u daqs irduppjat fuq il-mezzi kollha. Il-kompitu kien li jirrifletti l-kwalità u l-versatilità tal-prodotti tal-ħami. Sabiex tinħoloq struttura aħjar u ssegwi l-fehim tal-konsumatur, il-portafoll kien maqsum f'2 firxiet: ħobż u Viennoiseries.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

IBIS Bread Culinary Explorers Rebranding huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li IBIS Bread Culinary Explorers Rebranding ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. IBIS Bread Culinary Explorers Rebranding jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
Dimensjonijiet u Ippakkjar: Printed or labelled films with different sizes according to each product’s characteristics. The back of packagings are always free of design to allow the consumer to see the products correctly and most of the time, there is a window in the front.
Tikketti: packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
Teknoloġija tal-Produzzjoni: All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
Sfida tad-Disinn: The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
Riċerka: Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
Ispirazzjoni: IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
Tul tal-Proġett: The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
Fluss tal-Operazzjoni: Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
Membri tat-Tim: Creative Director: Annika Reuber
Art Director: Chloé Noret
Junior Art Director: Daskia Frohn
Krediti tal-Immaġni: Image #1: IBIS, Bread Culinary Explorers, 2020
Image #2: IBIS, Bread Culinary Explorers, 2020
Image #3: IBIS, Bread Culinary Explorers, 2020
Image #4: IBIS, Bread Culinary Explorers, 2020
Image #5: IBIS, Bread Culinary Explorers, 2020