Tucher AEcht Nuernberger Kellerbier Id-Disinn Tal-Imballaġġ Tal-Birra Bavarja minn Bloom GmbH Nuernberg

Id-disinn Tucher AEcht Nuernberger Kellerbier Id-Disinn Tal-Imballaġġ Tal-Birra Bavarja minn Bloom GmbH Nuernberg huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

DehebIppakkjar· 2020

Tucher AEcht Nuernberger Kellerbier Id-Disinn Tal-Imballaġġ Tal-Birra Bavarja

minn Bloom GmbH Nuernberg

Klijent: Bloom GmbH Nürnberg

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Ippakkjar

59,329

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #102378

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Tucher AEcht Nuernberger Kellerbier Id-Disinn Tal-Imballaġġ Tal-Birra Bavarja

Fi żminijiet medjevali, il-birreriji lokali jħallu l-birra tagħhom tixjieħ f'kantini tal-qatgħat tal-blat ta 'aktar minn 600 sena taħt il-kastell ta' Nuremberg. Waqt li tonora din l-istorja, l-imballaġġ tal- "AEcht Nuernberger Kellerbier" jagħti ħarsa awtentika lura fiż-żmien. It-tikketta tal-birra turi tpinġija bl-idejn tal-kastell bilqiegħda fuq il-blat u kanna tal-injam fil-kantina, inkwadrata minn fonts tat-tip vintage. It-tikketta tas-siġillar bit-trejdmark tal-kumpanija "San Mawrizju" u s-sufra tal-kuruna tal-kulur tar-ram iwasslu sengħa u fiduċja.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Tucher AEcht Nuernberger Kellerbier Id-Disinn Tal-Imballaġġ Tal-Birra Bavarja huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Tucher AEcht Nuernberger Kellerbier Id-Disinn Tal-Imballaġġ Tal-Birra Bavarja ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Tucher AEcht Nuernberger Kellerbier Id-Disinn Tal-Imballaġġ Tal-Birra Bavarja joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Dimensjonijiet u Ippakkjar: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Tikketti: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Sfida tad-Disinn: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Ispirazzjoni: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Privattivi: Tucher Bräu GmbH und Co. KG
Membri tat-Tim: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Krediti tal-Immaġni: Bloom GmbH Nürnberg