Menton Ippakkjar għal Ilma bit-Togħma minn Sidel Machinery Shanghai Co.,Ltd.

Id-disinn Menton Ippakkjar għal Ilma bit-Togħma minn Sidel Machinery Shanghai Co.,Ltd. huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2020

Menton Ippakkjar għal Ilma bit-Togħma

minn Sidel Machinery Shanghai Co.,Ltd.

Klijent: Sidel Machinery (Shanghai) Co.,Ltd.

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

11,271

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #101535

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Menton Ippakkjar għal Ilma bit-Togħma

Menton huwa disinn ta' ppakkjar għal ilma bi togħma ħafifa magħmul minn lumi importati. Id-disinn juża paletta ta' kuluri qawwija li tfakkar f'vaganza xemxija fil-Mediterran. Mudell illustrat ta' lumi bl-addoċċ joħloq atmosfera relassanti u jappoġġja l-karattru naturali u tajjeb għas-saħħa tax-xarba. Kulur metalliku blu jgħaqqad flimkien it-togħmiet differenti u jagħti lill-marka immaġni rfinuta. Il-flixkun dritt huwa magħmul mill-PET u jiżen biss 17.85 grammi fid-daqs ta' 500 millilitru, li jiffranka materjal u enerġija matul il-produzzjoni.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Menton Ippakkjar għal Ilma bit-Togħma huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Menton Ippakkjar għal Ilma bit-Togħma ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Menton Ippakkjar għal Ilma bit-Togħma jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Dimensjonijiet u Ippakkjar: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Tikketti: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Teknoloġija tal-Produzzjoni: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Sfida tad-Disinn: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Riċerka: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Ispirazzjoni: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Tul tal-Proġett: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Fluss tal-Operazzjoni: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Privattivi: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Membri tat-Tim: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Krediti tal-Immaġni: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini