Off the Eaten Path Ippakkjar tas-Snacks minn PepsiCo Design and Innovation

Id-disinn Off the Eaten Path Ippakkjar tas-Snacks minn PepsiCo Design and Innovation huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

DehebIppakkjar· 2020

Off the Eaten Path Ippakkjar tas-Snacks

minn PepsiCo Design and Innovation

Klijent: PepsiCo Design and Innovation

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Ippakkjar

47,280

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #100582

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Off the Eaten Path Ippakkjar tas-Snacks

Off the Eaten Path huwa disinn ta' ppakkjar għal firxa ta' snacks premium ibbażati fuq il-pjanti. Is-snacks jgħaqqdu ħaxix veru bħaċ-ċiċri, il-fażola sewda u l-piżelli f'taħlitiet mhux mistennija. L-ippakkjar jagħti lill-marka identità viżiva magħquda f'kull applikazzjoni. Id-disinn għandu l-għan li jgħin lill-marka tispikka fil-kategorija ffullata tas-snacks aħjar għalik. Grupp żgħir ta' konsumaturi ħa sehem fil-proċess tal-iżvilupp u ta feedback f'kull stadju. L-input tal-konsumaturi ggwida d-deċiżjonijiet tad-disinn u appoġġa esperjenza konsistenti tal-marka.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Off the Eaten Path Ippakkjar tas-Snacks huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Off the Eaten Path Ippakkjar tas-Snacks ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Off the Eaten Path Ippakkjar tas-Snacks joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
Ispirazzjoni: Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

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