Reka bentuk Status Audio Identiti Jenama oleh Ryan Paonessa ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi.
GangsaPengiklanan· 2020
Status Audio Identiti Jenama
oleh Ryan Paonessa
Klien: Ryan Paonessa Design
Pemenang A' Design Award Gangsa dalam Kategori Pengiklanan
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #98408Reka Bentuk
Mengenai Status Audio Identiti Jenama
Status Audio ialah identiti jenama yang dicipta untuk sebuah syarikat fon telinga direct-to-consumer yang berpangkalan di New York. Logotaip ini meniru aliran corak gelombang bunyi yang ringkas, dengan setiap huruf mengikuti laluan menegak dan lengkungan yang sama. Corak gelombang bunyi yang telah dihaluskan ini juga berfungsi sebagai tanda sekunder pada situasi di mana logotaip tidak diperlukan. Warna dan jenis tulisan menyatukan identiti visual merentasi pembungkusan, laman web, bahan cetak dan bahan pemasaran. Fon telinga tersebut tidak membawa sebarang logo, hanya kod produk yang unik, yang mencerminkan pendekatan yang minimal dan utilitarian. Pembungkusan disediakan dalam beberapa saiz.
Pengiktirafan
Mengenai A' Design Award Gangsa
Status Audio Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Status Audio Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Status Audio Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.
The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products. - Dimensi & Pembungkusan
- The packaging shown is offered in a variety of sizes and iterations based on the product.
- Tag
- graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
- Teknologi Pengeluaran
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
- Cabaran Reka Bentuk
- Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
- Penyelidikan
- The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
- Inspirasi
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
- Tempoh Projek
- This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
- Aliran Operasi
- Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
- Ahli Pasukan
- Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son - Kredit Imej
- Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.
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