Kadowakamatsu Fungsi Utama: Laman Web Korporat oleh Tomohiro Kaji

Reka bentuk Kadowakamatsu Fungsi Utama: Laman Web Korporat oleh Tomohiro Kaji ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Laman Web dan Web.

PerakWeb· 2026

Kadowakamatsu Fungsi Utama: Laman Web Korporat

oleh Tomohiro Kaji

Klien: Kadowakamatsu Inc

Pemenang A' Design Award Perak dalam Kategori Web

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #181494

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Kadowakamatsu Fungsi Utama: Laman Web Korporat

Teks Buku: Laman Web Korporat Kadowakamatsu mentakrifkan semula komunikasi hartanah dengan meletakkan hartanah sebagai infrastruktur budaya. Menggabungkan konteks serantau, tipografi tersuai, dan sistem grid yang terkawal, reka bentuk ini mengubah laman web korporat menjadi platform naratif. Ia menyatakan nilai bandar melangkaui model penetapan harga melalui pengalaman pengguna yang bersifat ruang dan editorial, membolehkan navigasi pelbagai arah dan penglibatan berlapis dengan teks, imej, dan projek, membingkai semula cara nilai bandar ditanggap.

Pengiktirafan

Mengenai A' Design Award Perak

Kadowakamatsu Fungsi Utama: Laman Web Korporat ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Kadowakamatsu Fungsi Utama: Laman Web Korporat diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Kadowakamatsu Fungsi Utama: Laman Web Korporat ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The design challenges conventional real estate communication by replacing property-based value with cultural narratives.

It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.

Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.

It positions the website as an act of authorship rather than representation.
Dimensi & Pembungkusan: Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.

A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance.
Tag: Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
Teknologi Pengeluaran: The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.

These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction.
Cabaran Reka Bentuk: The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.

Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.

Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex.
Penyelidikan: Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication.
Inspirasi: The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.

This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.

In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.

This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city.
Tempoh Projek: The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
Aliran Operasi: Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.

The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.

The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency.
Ahli Pasukan: Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai
Kredit Imej: Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama