China Moutai Reka Bentuk Dalaman Kedai Runcit oleh Scene Aesthetics Design Co., Ltd

Reka bentuk China Moutai Reka Bentuk Dalaman Kedai Runcit oleh Scene Aesthetics Design Co., Ltd ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Ruang Dalaman dan Pameran.

GangsaDalaman· 2026

China Moutai Reka Bentuk Dalaman Kedai Runcit

oleh Scene Aesthetics Design Co., Ltd

Klien: Scene Aesthetics Design Co., Ltd

Pemenang A' Design Award Gangsa dalam Kategori Dalaman

6,326

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #181493

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai China Moutai Reka Bentuk Dalaman Kedai Runcit

China Moutai ialah reka bentuk dalaman kedai runcit seluas 317 meter persegi yang dicipta sebagai ruang pengalaman jenama baijiu. Reka bentuk ini menggabungkan pameran produk dengan instalasi interaktif. Sekoi dan gandum disusun dalam susunan berirama untuk melahirkan identiti serantau. Roda warna memaparkan bagaimana rona arak berubah mengikut usia, manakala dinding perisa menerangkan aroma sos melalui grafik dan modul bauan. Skrin berlubang mengingatkan kepada liang mikro tempayan tanah liat dan berfungsi sebagai pembahagi ruang. Kayu berwarna cerah, butiran logam, serta kemasan kelabu tiram dan putih pudar membentuk palet warna reka bentuk ini.

Pengiktirafan

Mengenai A' Design Award Gangsa

China Moutai Reka Bentuk Dalaman Kedai Runcit ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. China Moutai Reka Bentuk Dalaman Kedai Runcit diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. China Moutai Reka Bentuk Dalaman Kedai Runcit memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Dimensi & Pembungkusan: 317 square meters
Tag: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Teknologi Pengeluaran: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Cabaran Reka Bentuk: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Penyelidikan: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Inspirasi: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Tempoh Projek: The first flagship store is expected to open in Singapore in June 2026.
Aliran Operasi: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Ahli Pasukan: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang