Reka bentuk Montigo Experience Store Reka Bentuk Runcit oleh Chong Hean Teo ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Ruang Dalaman dan Pameran.
BesiDalaman· 2025
Montigo Experience Store Reka Bentuk Runcit
oleh Chong Hean Teo
Klien: Montigo
Pemenang A' Design Award Besi dalam Kategori Dalaman
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #170408Reka Bentuk
Mengenai Montigo Experience Store Reka Bentuk Runcit
Montigo's Hydration Haven mentakrifkan semula runcit mesra alam menerusi kedai melengkung yang mengasyikkan di Ion Orchard Singapura. Berpusatkan dinding video melengkung yang dinamik, reka bentuk ini menggantikan poster pakai buang dengan kandungan digital adaptif, mengurangkan sisa bahan dan jejak karbon secara drastik. Stesen ukiran laser interaktif dan dunia warna-warni yang meriah menjemput pelanggan untuk mencipta botol termal peribadi. Menggabungkan daya tarikan kinetik dengan pempribadian.
Pengiktirafan
Mengenai A' Design Award Besi
Montigo Experience Store Reka Bentuk Runcit ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Montigo Experience Store Reka Bentuk Runcit diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Montigo Experience Store Reka Bentuk Runcit dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
- Dimensi & Pembungkusan
- 6872mm x 6172mm x 4050mm
approximately 452sqft - Tag
- Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
- Teknologi Pengeluaran
- the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
- Cabaran Reka Bentuk
- Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
- Penyelidikan
- The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship.
Key goals included:
Elevating the in-store customization journey through tactile and digital touchpoints.
-Capturing attention from fast-moving commuters.
-Reinforcing brand identity through spatial aesthetics.
-Minimizing environmental impact.
The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. - Inspirasi
- The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment.
The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos. - Tempoh Projek
- The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
- Aliran Operasi
- The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
- Paten
- All Copyrights reserved by Chong Hean Teo
Trademark by RPG Commerce Sdn Bhd - Ahli Pasukan
- Teo Chong Hean(Mason)
- Kredit Imej
- Image #1: Photographer Ching, Shop Front,2024.
Image #2: Photographer Ching, Product Wall,2024.
Image #3: Photographer Ching, Display Counter,2024.
Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024.
Image #5: Photographer Ching, Videowall display,2024.
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