Cathay Pacific Sistem Hiburan Dalam Penerbangan oleh Michael Holler and Deniz Kurtcepe

Reka bentuk Cathay Pacific Sistem Hiburan Dalam Penerbangan oleh Michael Holler and Deniz Kurtcepe ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Antara Muka, Interaksi dan Pengalaman Pengguna.

EmasAntara Muka· 2025

Cathay Pacific Sistem Hiburan Dalam Penerbangan

oleh Michael Holler and Deniz Kurtcepe

Klien: Cathay Pacific Airways Limited

Pemenang A' Design Award Emas dalam Kategori Antara Muka

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Reka Bentuk

Mengenai Cathay Pacific Sistem Hiburan Dalam Penerbangan

Cathay Pacific In Flight Entertainment ialah antara muka digital untuk penumpang di dalam pesawat. Sistem ini menyesuaikan diri dengan 14 jenis skrin dan beroperasi pada pesawat Airbus A350, Boeing 777 dan Airbus A321. Nisbah kontras yang tinggi menyokong kebolehcapaian. Ciri My Journey membolehkan penumpang memperibadikan garis masa perjalanan mereka, dan perpustakaan yang mengandungi lebih daripada 10,000 item media menawarkan filem, rancangan televisyen, podcast dan beli-belah. Navigasi boleh dilakukan melalui skrin sentuh, alat kawalan tangan atau kawalan tempat duduk. Ciri Watch Together membolehkan main balik yang disegerakkan bersama penumpang lain.

Pengiktirafan

Mengenai A' Design Award Emas

Cathay Pacific Sistem Hiburan Dalam Penerbangan ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Cathay Pacific Sistem Hiburan Dalam Penerbangan diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Cathay Pacific Sistem Hiburan Dalam Penerbangan mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Dimensi & Pembungkusan: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Tag: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Teknologi Pengeluaran: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Cabaran Reka Bentuk: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Penyelidikan: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Inspirasi: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Tempoh Projek: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Aliran Operasi: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Paten: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Ahli Pasukan: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Kredit Imej: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023