Absolut Lab Reka Bentuk Dalaman Kedai Pop-Up oleh Moneys Studio

Reka bentuk Absolut Lab Reka Bentuk Dalaman Kedai Pop-Up oleh Moneys Studio ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Ruang Dalaman dan Pameran.

GangsaDalaman· 2023

Absolut Lab Reka Bentuk Dalaman Kedai Pop-Up

oleh Moneys Studio

Klien: Moneys Studio

Pemenang A' Design Award Gangsa dalam Kategori Dalaman

12,755

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #147287

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Absolut Lab Reka Bentuk Dalaman Kedai Pop-Up

Absolut Lab ialah sebuah kedai pop-up dan ruang pameran di Shanghai, China. Reka bentuk dalamannya dicipta daripada komponen modular, yang membolehkan ruang tersebut dibongkar, dikitar semula dan digunakan semula. Inspirasi reka bentuk diambil daripada Jalur Mobius. Ruang masuk menampilkan koridor melengkung yang diperbuat daripada kepingan polikarbonat dan bahan bercermin, membentuk laluan sirkulasi yang lancar. Siling bercermin mengurangkan rasa sempit. Kertas kraf yang boleh dikitar semula, keluli tahan karat dan kepingan polikarbonat merupakan bahan utama yang digunakan. Semua modul telah dipraFabrikasi, dan pembinaan di tapak siap dalam masa 60 jam.

Pengiktirafan

Mengenai A' Design Award Gangsa

Absolut Lab Reka Bentuk Dalaman Kedai Pop-Up ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Absolut Lab Reka Bentuk Dalaman Kedai Pop-Up diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Absolut Lab Reka Bentuk Dalaman Kedai Pop-Up memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Dimensi & Pembungkusan: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Tag: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Teknologi Pengeluaran: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Cabaran Reka Bentuk: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Penyelidikan: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inspirasi: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Tempoh Projek: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Aliran Operasi: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Ahli Pasukan: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Kredit Imej: YKS