Hair For Hope Cancer Care Initiative Promosi oleh Onedor Co. Ltd.

Reka bentuk Hair For Hope Cancer Care Initiative Promosi oleh Onedor Co. Ltd. ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Sosial.

GangsaSosial· 2023

Hair For Hope Cancer Care Initiative Promosi

oleh Onedor Co. Ltd.

Klien: Onedor Co. Ltd.

Pemenang A' Design Award Gangsa dalam Kategori Sosial

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #141480

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Reka Bentuk

Mengenai Hair For Hope Cancer Care Initiative Promosi

Hair for Hope adalah acara amal derma rambut yang dianjurkan oleh yayasan harapan untuk penjagaan kanser bagi penghidup kanser. Acara ini paling berpengaruh dalam mendidik golongan dewasa muda tentang berbuat baik untuk masyarakat. Pasukan telah mereka bentuk perkhidmatan dan identiti untuk mengukuhkan komunikasi dan pengalaman dengan para peserta. Pada masa hadapan, inisiatif dan identiti ini akan menjadi simbol seruan untuk penghidup kanser berkongsi pengalaman mereka dan untuk generasi muda bertindak serta mencipta kesan yang meluas untuk manfaat masyarakat. Anda boleh menjadi harapan seseorang.

Pengiktirafan

Mengenai A' Design Award Gangsa

Hair For Hope Cancer Care Initiative Promosi ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Hair For Hope Cancer Care Initiative Promosi diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Hair For Hope Cancer Care Initiative Promosi memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensi & Pembungkusan: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Tag: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Teknologi Pengeluaran: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Cabaran Reka Bentuk: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Penyelidikan: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspirasi: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Tempoh Projek: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Aliran Operasi: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Paten: N/A
Ahli Pasukan: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Kredit Imej: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.