Atelier Intimo Flagship Kedai Runcit oleh O and O Studio Ltd

Reka bentuk Atelier Intimo Flagship Kedai Runcit oleh O and O Studio Ltd ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Ruang Dalaman dan Pameran.

PerakDalaman· 2021

Atelier Intimo Flagship Kedai Runcit

oleh O and O Studio Ltd

Klien: O&O Studio

Pemenang A' Design Award Perak dalam Kategori Dalaman

36,739

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #110753

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Atelier Intimo Flagship Kedai Runcit

Dunia kita telah dilanda virus yang belum pernah berlaku sebelum ini pada tahun 2020. Atelier Intimo Flagship pertama yang direka oleh O dan O Studio diilhamkan oleh konsep Kelahiran Semula Bumi Hangus, membayangkan integrasi kuasa penyembuhan alam semula jadi yang memberikan harapan baharu kepada manusia. Walaupun ruang dramatik direka yang membolehkan pelawat meluangkan masa untuk membayangkan dan berkhayal dalam masa dan ruang sedemikian, satu siri pemasangan seni juga dicipta untuk menunjukkan sepenuhnya ciri-ciri sebenar jenama. The Flagship bukan ruang runcit biasa, ia adalah pentas persembahan Atelier Intimo.

Pengiktirafan

Mengenai A' Design Award Perak

Atelier Intimo Flagship Kedai Runcit ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Atelier Intimo Flagship Kedai Runcit diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Atelier Intimo Flagship Kedai Runcit ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Dimensi & Pembungkusan: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Tag: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Teknologi Pengeluaran: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Cabaran Reka Bentuk: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Penyelidikan: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inspirasi: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Tempoh Projek: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Aliran Operasi: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Ahli Pasukan: Suzanne Li
Eric Chan
Katt Chung Yap
Kredit Imej: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo