LiNing 8th Gen Kedai Utama oleh Yingtao Xu

Reka bentuk LiNing 8th Gen Kedai Utama oleh Yingtao Xu ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Ruang Dalaman dan Pameran.

PerakDalaman· 2021

LiNing 8th Gen Kedai Utama

oleh Yingtao Xu

Klien: Li Ning (China) Sports Goods Co., Ltd.

Pemenang A' Design Award Perak dalam Kategori Dalaman

16,841

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #109123

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai LiNing 8th Gen Kedai Utama

LiNing Generasi ke-8 ialah sebuah kedai utama bagi sesebuah jenama sukan, meliputi kawasan seluas 2049 meter persegi. Reka bentuknya mengambil inspirasi daripada trek larian dan gelanggang bola keranjang. Bahagian pintu masuk mempamerkan produk larian di bawah jalur lampu bertukar warna yang bersinar mengikut irama. Sebuah skrin LED di tengah-tengah kedai mengimbau kembali skrin di atas gelanggang bola keranjang dan membingkai paparan bola keranjang. Permukaan dalaman menggunakan simen ringkas, manakala rak dibuat daripada logam dan keluli tahan karat dengan kemasan bertekstur gentian karbon. Rak-rak ini boleh dileraikan dan dikitar semula untuk mengurangkan pembaziran. Barangan dikumpulkan mengikut kawasan bertema yang jelas.

Pengiktirafan

Mengenai A' Design Award Perak

LiNing 8th Gen Kedai Utama ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. LiNing 8th Gen Kedai Utama diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. LiNing 8th Gen Kedai Utama ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensi & Pembungkusan: The store's area is 2049 sqm.
Tag: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Teknologi Pengeluaran: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Cabaran Reka Bentuk: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Penyelidikan: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspirasi: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Tempoh Projek: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Aliran Operasi: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Ahli Pasukan: Designer: Xu Yingtao
Designer: Yu Danfeng
Kredit Imej: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.